Creative Strategist, Paid Social/Performance Marketing

About the Role

Key Responsibilities

• Look at data and previous ad performance to spark new ideas, new messaging, and new hypotheses to test in future ads.
• Find insights on existing ads and monitor ad account trends to drive ideation and make creative decisions.
• Perform competitive analysis to see what other competitors are doing and come up with new ideas for testing.
• Build on your analysis by learning to speak the language of potential buyers and finding ideas from a customer-first perspective.
• Bring ad data, client information, customer pain points and competitor insights together to create new testing hypotheses.
• Find new customer pain points with competitor research.
• Build creative briefs that speak specifically to brand goals, KPIs, and the messaging style of ads.
• Outline hooks, demos and features to include in ads and outline what creative should look like in a final output.
• Work with media buyers to debrief on ad performance and pinpoint future ideation and strategy.
• Project manage all creative needs to keep everyone on-task, on-time and fully in possession of what they need to do great work.
• Stay on top of industry trends in eCommerce and paid social advertising.
• Strategize with sales teams for effective launches to new customer campaigns.
• Recruit creators that align to a client's brand brief and needs.
• Build new storyboards and scripts that help drive sales for clients leveraging both important speaking points and visuals.
• Clearly communicate to designers how to successfully execute on creative briefs and bring the vision to life.
• Edit and/or work with editing teams to create multiple ad variations for testing, including scene sequencing and post-production overlays.
• Develop new concepts for ads in post-production including static and visual creative opportunities.
• Help clients develop new ideas for studio shoots that perform well on paid social.

Requirements

• Portfolio of paid social creative you have developed or led the strategy on.
• Experience with creative optimization, creative strategy and social best practices, preferably with performance-focused businesses like ecommerce brands.
• Experience developing creator shot/user generated content style ads focused on driving performance on paid channels like Facebook, Instagram and TikTok.
• Advised clients on creative execution and consulted on creative direction.
• At least 3 years of experience in Paid Social Advertising, ideally with Facebook, Instagram and TikTok.
• Ability to communicate clearly and articulately and speak at a strategic level.
• Detail-oriented and a self-starter who craves responsibility.
• Excellent end-to-end project management capabilities from insight to execution.
• Ability to make decisions based on analysis and data, including from ad platforms like Facebook Ads Manager and TikTok Ads Manager.
• Proficiency in Excel and PowerPoint.
• Ability to commute to the NYC office 2-4 days per week.

Nice to Have

• Experience with creative optimization and social best practices.
• Experience with performance-focused ecommerce brands.
• Experience with creator shot/user generated content ads.
• Experience advising clients on creative direction.

Qualifications

• Associate's degree (Required)
• Creative Strategy: 3 years (Required)
• Meta advertising creative: 3 years (Required)
• Language: English (Required)

Benefits & Perks

• Flexible schedule
• Health insurance
• Dental insurance
• Paid time off