Creator Marketing Director

About the Role

Key Responsibilities

• Own strategy, budget allocation, and channel prioritization across influencer and podcast marketing.
• Design the long-term operating model for creator marketing, including building and developing an internal team.
• Evaluate and recommend agency models and partner ecosystems, including defining in-house versus outsourced scope.
• Lead Q4 execution and measurement, and build the 2026 plan with objectives, investment strategy, testing roadmap, and resourcing.
• Align creator campaigns with brand moments, product launches, and retail initiatives.
• Manage end-to-end creator relationships including prospecting, negotiations, onboarding, and contract oversight.
• Collaborate with Content and Paid Media teams to deliver UGC and creator assets.
• Own campaign logistics such as timelines, product shipments, creator payments, and tracking performance metrics.
• Define measurement frameworks, partner with Analytics, and translate performance data into business impact.
• Oversee campaign planning and manage domestic and international market budgets to maximize ROI.
• Streamline procedures and policies to improve efficiency.
• Strategize for new product launches, seasonal campaigns, and holiday promotions.
• Ensure consistent brand voice and quality across all creator content.
• Guide a test-and-learn roadmap including content licensing and paid boosts.

Requirements

• 8+ years leading influencer and/or podcast marketing with experience in strategy and execution.
• Strong understanding of creator platforms, campaign types, and compensation models.
• Experience working with external partners and agencies to scale and streamline execution.
• Proven success in aligning creator efforts with brand and business goals, including retail and Amazon performance.
• Expertise in omnichannel measurement, including incrementality and test design.
• Experience in organizational design and team building for creator programs.
• Global experience operating across diverse markets with knowledge of local platforms, compliance, and talent norms.
• Excellent negotiation, relationship management, and communication skills.
• Ability to operate cross-functionally with Brand, Media, Analytics, Sales, and Creative teams.
• Ability to balance brand building with performance results and adapt quickly in a test-and-learn environment.

Nice to Have

• Experience with omnichannel measurement tools such as MMM/MTA.
• Experience in building and scaling creator programs internationally.

Qualifications

• Bachelor’s degree or equivalent experience.
• Proven track record in influencer and podcast marketing leadership.
• Deep understanding of creator platforms and campaign models.
• Experience with external partners and agencies.
• Strong organizational and leadership skills.
• Global market experience and knowledge of local platform norms.

Benefits & Perks

• 20 accrued vacation days per year.
• 40 hours of paid sick leave annually.
• 3 paid mental health days per year.
• 9 paid holidays including your birthday.
• 401(k) plan with company match.
• Pet insurance (Paws & Claws coverage).
• Comprehensive medical, dental, and vision insurance plans, HSA and FSA options.
• Life insurance, AD&D, and long-term disability coverage.
• Monthly utility allowance for Wifi and phone.
• Employee discount on products.
• Wellness challenges and community involvement opportunities.
• Paid parental leave.
• Recognition initiatives and a Great Place to Work certification.
• Remote-first work environment.