CRM Channel Content Manager

About the Role

Key Responsibilities

• Develop the digital channel content strategy for CRM, focused on delivering personalized and engaging content throughout the customer lifecycle (from acquisition to retention and reactivation).
• Implement and manage how the overall Miele content & comms strategy comes to life in the CRM channels.
• Understand content KPIs, performance tracking and use results to optimize content.
• Write, edit, and curate/repurpose and develop compelling visual content for CRM campaigns, including emails, newsletters, product recommendations, upsell messages, and post-purchase follow-ups.
• Ensure content is optimized according to measurement and tracking results, evaluated and optimized.
• Support & consult in A/B testing to determine what messaging resonates best with different customer segments.
• Ensure all content is consistent with the brand voice, style, and tone.
• Manage budget resources efficiently and effectively, complying with procurement & buying processes.
• Coordinate cross-functionally across Product Content, CRM team, creative agencies, media & comms strategy teams, eCommerce, and other stakeholders.
• Act as the main SPOC for the channel owner during content creation projects.
• Manage creative digital agencies, their deliverables, offers, and timelines.
• Work with the Purchase department on buying processes.

Requirements

• Strong background in CRM, content creation, and data-driven decision-making.
• More than 2 years of experience in content marketing, creating compelling copy and email templates that drive engagement and conversions.
• Over 2 years of experience in visual content creation.
• Excellent copywriting, editing, and communication skills in English with a focus on storytelling and customer engagement.
• Experience with push notification copy and practices is a plus.
• Deep knowledge of email marketing content best practices.
• HTML knowledge.
• Understanding of CRM creation processes and experience working with email marketing tools (Bloomreach is a plus).
• Experience working with a premium brand.
• Strong collaboration and networking skills; team player.
• Creative, detail-oriented, and highly organized, with the ability to manage multiple projects simultaneously.

Nice to Have

• Experience with push notification copy and practices.
• Experience with email marketing tools such as Bloomreach.