CRM Delivery Consultant

First Tennessee Bank

Raleigh, NC

Full Time

Mid Level

10 days ago

Job Description

About the Role

The CRM Delivery Consultant is a member of the Marketing and Customer Experience organization, reporting to the VP, Marketing Delivery, Data, and Support. The role involves working with the Marketing team to design, deliver, and support solutions built on Salesforce CRM (Financial Services Cloud) to enable marketing programs and campaigns. The candidate will collaborate with marketing leads, project managers, data analysts, and Salesforce developer squads to deliver Salesforce solutions aligned with business objectives, maintain product backlogs, prioritize user stories, and ensure timely program enablement.

Key Responsibilities

Work closely with Marketing team members to gather and document requirements, ensuring that the platform meets their needs.
Translate business requirements into user stories for the development team and oversee the development and implementation of new features.
Demonstrate features and functionality that enable campaigns to business partners.
Ensure that all Salesforce implementations meet quality standards, are tested thoroughly, and are delivered on time.
Coordinate and provide training to users on new features and functionalities within Salesforce.
Provide end user support and education for any issues that arise, acting as an escalation point.
Ensure Salesforce implementations comply with company policies, industry standards, and data security regulations.

Requirements

Demonstrated understanding of Marketing Campaign Management across channels, including offer and incentive-based programs.
Experience with Salesforce CRM (Financial Services Cloud, Sales/Service Clouds, Marketing Cloud).
Salesforce Admin and/or Product Owner certification is a plus.
Knowledge of Salesforce Marketing Cloud, Journey Builder, Loyalty Cloud, and related capabilities is a plus.
Domain knowledge related to consumer and commercial banking, customer journeys, and customer experience (CX).
Bachelor's Degree in MIS, Marketing, Computer Science, or a related field, or an equivalent combination of education, training, and experience.
Minimum 3-5 years of demonstrated experience in a relevant role.
Banking/Financial services experience strongly preferred.

Nice to Have

Certified Salesforce Admin and/or Product Owner.
Experience with Salesforce Marketing Cloud, Journey Builder, and Loyalty Cloud.
Knowledge of automation and orchestration tools within Salesforce.

Qualifications

College Graduate and/or Job Experience Equivalent.

Benefits & Perks

Medical with wellness incentives, dental, and vision.
HSA with company match.
Maternity and parental leave.
Tuition reimbursement.
Mentor program.
401(k) with 6% match.

Working at First Tennessee Bank

First Horizon Corporation is a leading regional financial services company dedicated to helping clients, communities, and associates unlock their full potential. Headquartered in Memphis, TN, the company operates in 12 states across the southern U.S. and offers a wide range of banking and financial services. Recognized as one of the nation's best employers by Fortune and Forbes, and a Top 10 Most Reputable U.S. Bank, First Horizon emphasizes a supportive work environment with benefits such as wellness incentives, tuition reimbursement, and a mentor program.

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