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CRM Delivery Consultant

First Tennessee Bank

Memphis, TN
Full Time
Mid Level
8 days ago

Job Description

About the Role

The CRM Delivery Consultant is a member of the Marketing and Customer Experience organization, reporting to the VP, Marketing Delivery, Data, and Support. The role involves working with the Marketing team to design, deliver, and support solutions built on Salesforce CRM (Financial Services Cloud) to enable marketing programs and campaigns. The candidate will collaborate with marketing leads, project managers, data analysts, and Salesforce developer squads to deliver Salesforce solutions aligned with business objectives, maintain product backlogs, prioritize user stories, and ensure timely program enablement.

Key Responsibilities

  • Work closely with Marketing team members to gather and document requirements, ensuring that the platform meets their needs.
  • Work with product managers to translate business requirements into user stories for the development team and oversee the development and implementation of new features.
  • Demonstrate features and functionality that enable campaigns to business partners.
  • Ensure that all Salesforce implementations meet quality standards, are tested thoroughly, and are delivered on time.
  • Coordinate and provide training to users on new features and functionalities within Salesforce.
  • Provide end user support and education for any issues that arise, acting as an escalation point.
  • Ensure Salesforce implementations comply with company policies, industry standards, and data security regulations.

Requirements

  • Demonstrated critical thinking skills, ability to analyze information accurately, and make sound decisions.
  • Strong oral and written communication skills to clearly convey complex findings.
  • Ability to work independently, take initiative, and be accountable for results.
  • Ability to partner with multiple stakeholders and manage multiple priorities in a fluid environment.
  • Enjoys new challenges and has a growth mindset.
  • Champion the importance of data quality and accuracy.
  • Understanding of Marketing Campaign Management and application across channels.
  • Experience with Salesforce CRM (Financial Services Cloud, Sales/Service Clouds, Marketing Cloud).
  • Salesforce Admin and/or Product Owner certification is a plus.
  • Knowledge of Salesforce Marketing Cloud, Journey Builder, Loyalty Cloud, and related capabilities is a plus.
  • Domain knowledge related to consumer and commercial banking, customer journeys, and customer experience.
  • Bachelor's Degree in MIS, Marketing, Computer Science, or related field, or equivalent experience.
  • Minimum 3-5 years of demonstrated experience in relevant roles.
  • Banking/Financial services experience is strongly preferred.

Nice to Have

  • Salesforce certification as Admin and/or Product Owner.
  • Experience with Salesforce Marketing Cloud, Journey Builder, Loyalty Cloud, and related capabilities.
  • Banking and Financial Services domain knowledge.

Qualifications

  • Bachelor's Degree in MIS, Marketing, Computer Science or a related field or an equivalent combination of education, training, and experience.
  • Minimum 3-5 years of demonstrated experience in relevant roles.

Benefits & Perks

  • Medical with wellness incentives, dental, and vision.
  • HSA with company match.
  • Maternity and parental leave.
  • Tuition reimbursement.
  • Mentor program.
  • 401(k) with 6% match.

Working at First Tennessee Bank

First Horizon Corporation is dedicated to helping clients, communities, and associates unlock their full potential through capital and counsel. Recognized as one of the nation's best employers by Fortune and Forbes, and a Top 10 Most Reputable U.S. Bank, the company values growth, community impact, and a supportive work environment.

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Job Details

Posted AtJul 16, 2025
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About First Tennessee Bank

Website

firsttennessee.com

Location

Memphis, TN

Industry

Offices of Bank Holding Companies

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