CRM Senior Associate, Sportsbook Lifecycle

About the Role

Key Responsibilities

• Strategize, set up, and manage the performance of marketing campaigns across the Customer Retention & Monetization Team to drive business impact.
• Work cross-functionally with Analytics, Revenue Operations, and Marketing partners to identify CRM communication opportunities.
• Identify hypotheses and execute structured A/B tests to maximize business impact.
• Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally and providing next-step recommendations with a solutions-oriented mindset.
• Build emails, push notifications, and in-app messages aligned with marketing standards, brand guidelines, and channel best practices.

Requirements

• At least 2 years of relevant marketing experience, preferably in the eCommerce, technology, or gaming industries.
• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field.
• Familiarity with HTML, Tableau, and SQL or Snowflake, with experience in Google Sheets, Google Slides, Braze, Liquid, or conditional logic as a plus.
• A data-driven mindset and strategic thinking to manage promotions, run A/B tests, and drive decisions.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously under tight deadlines.
• Proven self-starter who thrives in fast-paced environments and can distill insights into memos or slides to influence senior leadership.

Nice to Have

• Experience with Google Sheets, Google Slides, Braze, Liquid, or conditional logic.

Qualifications

• Relevant marketing experience in eCommerce, technology, or gaming industries.
• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field.

Benefits & Perks

• US base salary range of $70,400 to $88,000, plus bonus, equity, and benefits as applicable.
• Guidance through licensing processes if required for regulated gaming roles.