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Cultural Curator - Innovation, Global Product Design Studio

NBC

Central LA, CA
Full Time
Mid Level
85k-100k
12 days ago

Job Description

About the Role

As Cultural Curator, Global Product Design Studio, you will shape the pop culture and marketing strategy to keep our brand at the forefront of cultural relevance, innovation, and customer experiences. You will be a key leader in driving future-facing design and pop-culture strategies, responsible for identifying and incubating breakthrough ideas with the intent to commercialize and scale. Acting as the eyes and ears of all things cool, new, and trending in pop culture, you will pioneer new ways of elevating the product and marketing process and ultimately shaping an unmatched customer experience.

Key Responsibilities

  • Act as a cultural gatekeeper, consistently tracking, analyzing, and presenting insights on pop culture trends to capitalize on ‘in the moment' product opportunities.
  • Deliver seasonal trend presentations to keep the design team informed on emerging cultural movements and their potential impact.
  • Help drive the development of global cultural activation strategies that push the boundaries of brand engagement.
  • Incubate and nurture breakthrough ideas in products and experiences, guiding them from concept to commercialization and scale.
  • Identify emerging opportunities in consumer engagement on social platforms (TikTok, YouTube) and contribute to strategic plans to capitalize on these trends.
  • Identify and nurture strategic partnerships, both internal and external, to accelerate innovation.
  • Build and manage brand partnerships that enhance consumer engagement and elevate brand perception.
  • Serve as the primary liaison with external agencies, brand collaborators, and partners to drive creative, product, and marketing initiatives.
  • Assist with developing and executing comprehensive global cultural strategies.
  • Assist with creating highly visual presentations to communicate strategies.
  • Assist with communicating goals, positioning, and strategy to internal and external stakeholders.
  • Foster a highly collaborative environment, working closely with VP Innovation, futurists, design, marketing/PR, and strategy teams to drive innovation.
  • Take calculated risks to drive both transformative and commercially viable innovation.
  • Balance long-term visionary thinking with short-term execution to ensure both immediate and future success.

Requirements

  • 3+ years in marketing strategy, consumer engagement, and brand storytelling.
  • Proven experience in identifying and leveraging cultural trends to drive brand relevance.
  • Deep passion for and knowledge of pop culture, trends, and consumer behavior.
  • Ability to inspire and influence cross-functional teams and stakeholders.
  • Ability to manage multiple projects and initiatives in a fast-paced, dynamic environment.
  • Excellent communication, presentation skills, and relationship-building skills.
  • Willingness to take risks, innovate, and self-start in pursuit of breakthrough brand experiences.
  • Skills with Adobe Suite and Canva.

Nice to Have

  • Experience with digital marketing and emerging platforms.
  • Experience in developing global cultural activation strategies.

Qualifications

  • Educational background is not explicitly specified in the description.

Benefits & Perks

  • Company-sponsored benefits including medical, dental, and vision insurance.
  • 401(k) plan.
  • Paid leave.
  • Tuition reimbursement.
  • A variety of other discounts and perks.

Working at NBC

NBCUniversal is committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague. The company values diversity, innovation, and collaboration, aiming to create and deliver a wide range of content reflecting our world.

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Job Details

Posted AtJul 14, 2025
Job CategoryBrand Marketing
Salary85k-100k
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

Job Skills

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About NBC

Website

nbcnews.com

Location

Central LA, CA

Industry

Television Broadcasting Stations

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