Customer Activation Manager

If Insurance

Bergen, NJ

Full Time

Senior

6 days ago

Job Description

About the Role

Some might call it a Customer Activation Manager, but really we're looking for a Facilitator of Engagement. A person, who will contribute to consolidate If as the most caring digital insurer in the Nordics. If is leading the charge on changing how insurance is bought, used, and understood. Building on a strong digital foundation, we have significant growth ambitions and therefore we're looking to expand our team with more competences, future-orientated and customer obsessed people ready for a revolution. To support winning the hearts and minds of business owners in the Nordics, we're currently looking for a Customer Activation Manager, to join the Customer Activation Management Chapter, part of Digital Sales in business area Commercial.

Key Responsibilities

Drive execution of strategy across channels; including promotional, automated, and segmented/customized journeys using Salesforce Marketing Cloud platform and automation tools such as Journey Builder & Personalization.
Customer lifecycle orchestration: Designing and refining lifecycle-based engagement models.
Analyzing & application of market and customer intelligence to support omni-channel activation and lead-generation.
Win / Loss Insights on customer journeys - provide leads insights, incl. engagement optimization.
Utilize CX reporting & insights to improve acquisition journeys and nurture efforts.
Improve and automate the omni-channel sales processes.
Perform sales process optimization and automation.
Develop reporting and insights based on a clear understanding of business objectives to inform activation & acquisition efforts.

Requirements

Experienced in working with setting up and running activity assessment and optimization efforts.
Experienced in working in a performance-oriented environment with many deliveries and a wide list of stakeholders.
Great networking skills, a positive and proactive mindset, and exposure to agile ways of working.
Capable of understanding, analyzing and reporting on data, with a working knowledge of journey design and execution, preferably using Salesforce as CRM platform.
SQL skills are a plus, but willingness to learn is essential.
An ambitious and talented individual with a keen eye for customer- & user experience and business targets.
Ability to navigate a cross-functional organization and thrive with many stakeholders.
Structured, curious about measuring outcomes, and comfortable with failing fast and iterating.
Working proficiency in English and at least one additional Nordic language.

Nice to Have

Exposure to agile and agile ways of working.

Qualifications

Experience with setting up and running activity assessment and optimization efforts.
Experience in a performance-oriented environment with multiple stakeholders.

Working at If Insurance

You will be working in a truly customer-oriented and future-oriented team, surrounded by colleagues with expertise in digital marketing, business & UX design, and customer communications, all contributing to supporting growth through high-quality lead generation and digital sales.

Apply Now