Customer Marketing Director

About the Role

Key Responsibilities

• Lead the development and implementation of total beverage marketing strategies based on the overall customer strategy, leveraging national marketing initiatives.
• Construct and deliver annual marketing calendars that contribute to the customer's long-term planning process and conduct customer marketing stewardship reviews.
• Seek out and leverage national marketing initiatives, brand ideas, consumer insights, and internal tools to support customer strategies and increase consumer preference.
• Develop long-term customer partnerships with ownership of senior-level marketing relationships.
• Champion for both customer and Coca-Cola Company imperatives internally and externally to deliver on growth objectives.
• Partner closely with Sales and Operations teams to drive the partnership and business growth.
• Present consumer and industry insights, interpret their implications, and recommend actions to support customer brands and categories.
• Identify and leverage customer-specific and channel marketing opportunities through prioritizing insights and linking them to brand strategy.
• Provide customer business and opportunity assessments, including competitive analysis and recommendations for expansion and market integration.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent education.
• 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs and translate this knowledge into results.
• Strong strategic thinking and application skills.
• Demonstrated personal leadership and influencing ability.
• Proficiency in using account performance data tools to support plans and opportunities.
• Effective oral and written communication skills and storytelling ability.
• Location preference for Dallas/Plano, Texas, with consideration for other locations in Texas.
• Willingness to travel approximately 20-30%.

Nice to Have

• Experience with digital ecosystems and agency management.
• Advanced strategic thinking and application skills.
• Experience in foodservice or related industries.

Qualifications

• Educational background with a Bachelor's degree in Marketing or Business.

Benefits & Perks

• Full range of medical, financial, and other benefits depending on the position.
• Annual incentive with a market-based competitive value, approximately 30% of base pay.