Customer Marketing Lead - B2C

About the Role

Key Responsibilities

• Support the execution of pan-M&C B2C annual omnichannel marketing plans, aligning with long-term integrated customer experience strategies.
• Assist in aligning the channel execution strategy across PPC, SEO, marketing websites, paid social, ensuring quality and compliance standards.
• Implement marketing strategies and activities aimed at maximizing marketing return on investment (MROI), improving brand health, increasing volume and profitability, and enhancing customer lifetime value (CLV).
• Help track channel performance, maintain quality and compliance, and guide testing and optimization strategies such as A/B testing.
• Create tailored marketing initiatives based on customer insights and behaviors to drive loyalty and retention.
• Contribute insights and suggestions for annual plans and budget decisions.
• Maintain the marketing calendar and messaging hierarchy, ensuring alignment with long-term CX strategy and annual omnichannel plans.
• Collaborate with local markets to develop annual plans for local channel execution via the Hub, including PR and influencer activities.
• Use operational knowledge and independent judgment to suggest process improvements and new ideas.

Requirements

• B2C experience in customer marketing and campaign development.
• Experience in channel management, including PPC, SEO, paid social, and digital content.
• Analytical skills with experience in performance tracking and optimization strategies.
• Ability to interpret customer data and apply insights to campaign strategies.
• Strong collaboration and communication skills.
• Ability to manage multiple projects with a customer-obsessed approach that prioritizes long-term business impact.

Nice to Have

• Experience with marketing content strategy and content design.
• Knowledge of marketing measurement and metrics.
• Familiarity with developing creative marketing content and channel marketing activation.

Qualifications

• Management experience in B2C marketing.
• Experience with SEO, channel management, and digital marketing tools.

Benefits & Perks

• Paid holidays, disability insurance, health insurance, dental insurance, parental leave, vision insurance, 401(k) matching.
• Paid vacation ranging from 120 to 240 hours per year depending on experience.
• Up to 9 paid holidays and 2 personal choice holidays annually.
• Parental leave of up to 8 weeks for birth or adoption.
• Discretionary annual bonus, long-term incentive programs, and retirement benefits including 401(k) matching and pension.
• Health, vision, and dental insurance, life and disability coverage.
• Flexible working options, modern collaboration spaces, and other benefits.