Customer Marketing Operations Manager

Sonarsource

Austin, TX

Full Time

Mid Level

89k-119k

7 days ago

Job Description

About the Role

The Customer Marketing Operations Manager at SonarSource is responsible for building the scalable foundation for customer advocacy programs. This role involves managing systems, processes, and data to amplify customer voices at scale, enabling the transformation of satisfied customers into advocates and demonstrating the impact of these programs on the business. The position requires blending technical expertise with marketing strategy within a company committed to high standards, operational efficiency, and a strong culture rooted in open source community values.

Key Responsibilities

Manage and optimize the customer marketing tech stack, including advocacy platforms (UserEvidence), review sites (G2, TrustRadius), and related tools to support programs.
Track, analyze, and report on the performance of customer marketing initiatives, providing actionable insights to the team.
Develop and manage a systematic process for segmenting the customer base using product usage, behavior, and health data to identify ideal advocates.
Provide centralized analytics and reporting for advocacy, engagement, and demand generation activities to demonstrate impact on pipeline and revenue.
Execute operational and marketing communications such as price increases, system migrations, rebrands, and promotional campaigns.
Draft clear and concise content for incident communications in partnership with technical teams to ensure customer trust and transparency.
Collaborate with the Customer Success team to support customer education and onboarding, ensuring a seamless journey from new user to advocate.

Requirements

4-6 years of experience in marketing operations, customer marketing, or a similar role within a B2B SaaS organization.
Experience managing a marketing technology stack, including advocacy, community, or review platforms (e.g., UserEvidence, G2, TrustRadius).
Strong analytical skills with the ability to translate data into insights, build dashboards, and measure campaign performance.
Experience with customer segmentation and executing targeted, data-driven communication campaigns.
Excellent project management skills to handle multiple systems, vendors, and cross-functional projects.
Clear and precise communication skills for drafting customer-facing content for operational and marketing purposes.
A deep understanding of customer marketing principles and how social proof influences the B2B buying journey.
Metrics-minded with the ability to build systems that demonstrate advocacy impact on brand, pipeline, and revenue.

Nice to Have

Background in data analysis, systems administration, or a broader customer marketing role.

Qualifications

Experience in marketing operations, customer marketing, or similar roles within SaaS.
Management of marketing technology platforms such as advocacy and review sites.
Strong analytical and project management skills.
Excellent communication skills and understanding of customer marketing principles.

Benefits & Perks

Flexible comprehensive employee benefit package that is 90% paid by the company.
Robust time-off allocations.
401(k) plan with a 4% match, fully vested on day one.
Generous discretionary company growth bonus paid annually.
Fully paid parking in downtown Austin, Texas.
Global workforce with employees in 20+ countries and 35+ nationalities.
Annual company kick-off event to build relationships and set goals.

Working at Sonarsource

SonarSource fosters a dynamic work culture that values respect, kindness, and a growth mindset. The company embraces transparency, continuous learning, and diversity, with a focus on building a supportive environment where employees love what they do and feel energized by their peers. The organization operates with high standards, accountability, and a collective approach as 'One Team' to achieve goals.

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