Data Analyst -Marketing & eCommerce

About the Role

Key Responsibilities

• Analyze website performance, user behavior, and customer journeys using tools such as Google Analytics, AWS QuickSight, and Azure.
• Identify user trends and friction points across web properties to inform UX/UI improvements and site optimization.
• Track, interpret, and report on KPIs like bounce rate, conversion rate, time on site, and funnel performance.
• Analyze performance of digital marketing campaigns across channels (e.g., email, paid search, organic, social media).
• Provide insights on customer acquisition, retention, and lifetime value through campaign and cohort analysis.
• Partner with marketing teams to optimize spend and increase return on investment (ROI) through data-driven insights.
• Build and maintain dynamic dashboards to monitor website and marketing performance.
• Automate recurring reports and provide ad-hoc analysis for business stakeholders.
• Translate data into clear, actionable presentations for non-technical audiences.
• Support A/B and multivariate testing efforts to improve website functionality, messaging, and marketing effectiveness.
• Track impact of changes and iterate based on results and learnings.
• Utilize Qualtrics and other tools to integrate user feedback with behavioral data for a more complete picture of the digital experience.
• Analyze survey responses to detect patterns and areas for improvement.
• Stay current on the latest digital analytics trends, marketing attribution models, and analytics tools.
• Help maintain data integrity, consistency, and governance across platforms.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• 3+ years of experience in a digital or data analyst role with exposure to both web and marketing analytics.
• Proficiency with Google Analytics (GA4), AWS QuickSight, or similar web analytics tools.
• Experience with marketing analytics platforms (e.g., Google Ads, Facebook Business Manager, HubSpot, or similar).
• Knowledge of A/B testing methodologies and tools.
• Strong skills in data visualization (e.g., Tableau, Power BI, Looker) and Excel.
• Familiarity with SEO and SEM principles.
• Excellent communication skills and a strong ability to turn data into actionable insights.
• Ability to sit at a desk for long periods, operate a computer, and communicate clearly on the phone and in person.

Nice to Have

• Experience with Power BI.
• SQL/Python experience.
• Experience with Qualtrics or other survey tools.

Qualifications

• Educational background with a bachelor's degree in relevant fields.

Benefits & Perks

• Competitive compensation and comprehensive benefits package including medical, dental, vision, life and disability insurance.
• Flexible spending accounts, Employee Assistance Programs (EAP), 401(k) Retirement plan, and more.