Data For Good, Sr. Manager Marketing Strategy & Advocacy

About the Role

Key Responsibilities

• Develop and execute integrated marketing strategies that align with the "End Data Disparity" mission. Partner with cross-sector stakeholders in public, private, and NGO domains to position the Data for Good movement in a way that drives visibility, adoption and credibility.
• Design, manage, and optimize multichannel marketing campaigns (content, email, paid, social, events, etc) to support programs and initiatives developed by the technical team. Tailor messaging to resonate with varied audiences across public, private, and nonprofit sectors.
• Craft compelling narratives and visual storytelling to promote technical innovations and social impact. Collaborate with technical evangelists to develop content such as whitepapers, case studies, speaking engagements, placements and conference collateral.
• Build and grow a community of mission-aligned professionals across LinkedIn and other platforms. Activate advocates and influencers to amplify the cause, fostering two-way dialogue and sustained engagement.
• Proactively engage in relationship-building with technology companies, NGOs, and academic institutions. Build strategic partnerships and coalitions with existing and future Snowflake customers. Facilitate collaboration around concrete Data for Good initiatives that drive measurable impact.
• Leverage data-driven insights to measure campaign performance and community impact. Provide feedback to technical counterparts to continuously align marketing activities with real-world impact.

Requirements

• 5+ years of experience in marketing, communications, or advocacy.
• Proven track record of developing and executing integrated marketing campaigns across multiple channels (content, digital, events, social, etc).
• Deep understanding of the tech ecosystem and data-driven storytelling, with the ability to translate technical concepts into compelling, accessible narratives for diverse audiences.
• Demonstrated ability to grow and manage digital communities, especially on LinkedIn, and activate advocates and influencers to drive engagement.
• Passion for using marketing as a tool for advocacy, equity, and impact, with a strong alignment to the mission of ending data disparity.
• Flexible, self-motivated and able to work autonomously and lead cross-functional teams in a fast-evolving environment.
• Creative, entrepreneurial mindset with a willingness to experiment, take risks, and try unconventional approaches to amplify the mission.

Nice to Have

• Experience working with nonprofits, researchers, or public sector organizations.
• Knowledge of the social impact or data philanthropy space.
• Experience with strategic partnership development and coalition building.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.
• Experience in marketing, communications, or advocacy roles.

Benefits & Perks

• Competitive salary range of $148,000 - $206,800 plus bonus and equity plan.
• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan, flexible spending & health savings accounts.
• At least 12 paid holidays, paid time off, parental leave, and employee assistance programs.