Dealer Digital Performance Specialist

About the Role

Key Responsibilities

• Support the digital execution (process, tools, and strategies) between General Motors and its Dealers.
• Serve as the primary point of contact for assigned dealers across digital initiatives for sales and service.
• Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities and optimize digital engagement.
• Conduct digital assessments of dealer's digital programs and review key performance indicators with dealers to develop action plans.
• Coordinate dealer website customizations and escalate key vendor issues as needed.
• Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across digital focus areas such as website, digital advertising, consumer marketing, leads, service, digital signage, social/reputation management, and other digital services.
• Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for participation and KPIs.
• Facilitate, coach, and consult with dealers to meet digital sales and service objectives and dealership goals.
• Coach dealers on customer acquisition, retention, and satisfaction.

Requirements

• Bachelor's degree.
• 1 to 2 years' experience.
• Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.).
• Knowledge of automotive digital vendor ecosystem.
• Excellent oral and written communication skills.
• Self-motivated with the ability to thrive and multi-task in a fast-paced environment.
• Excellent time management skills.
• Ability to build strong relationships and become a trusted advisor.
• Ability to influence business partners and manage cross-functional groups.
• Computer skills to develop, maintain, and analyze data.
• Ability to adapt to various levels of dealership digital expertise.

Nice to Have

• Dealership/automotive experience.
• Digital retail experience.
• Salesforce experience.
• Competency in basic performance consulting processes such as Root Cause Analysis and Action Plans.

Qualifications

• Bachelor's degree.