Demand Generation Manager

About the Role

Key Responsibilities

• Develop and execute demand-generation campaigns to develop and nurture relationships with prospects within our target account lists.
• Partner with marketing leadership as a strategic contributor and as key driver of progress by managing stakeholders across the business and projects.
• Help articulate and evangelize WillowTree's point of view within service lines, verticals, and the intersection between the two by leading the ideation, development, and syndication of thought leadership content.
• Help to manage channel partnerships; develop and execute co-marketing campaigns through those partnerships.
• Help translate key market trends and WillowTree's brand positioning to inform the creative development of digital advertising campaigns.
• Develop and activate new Sales & Marketing 'plays' that connect the dots between market intelligence derived from marketing campaigns and our Business Development teams.
• Lead sales enablement initiatives that educate the Business Development team on our latest service offerings by partnering with Delivery leaders to understand what's new.
• Act as the voice of the client for the service lines and personas you represent by becoming an expert in their markets, challenges, and opportunities.
• Closely collaborate with our Business Development VPs to crystallize ideal customer profiles, augment target account lists, and bring market trends to the forefront.
• Develop repeatable go-to-market mechanics that scale with the growth of the business.
• Create novel AI agents that increase team efficiency and become an ambassador for AI experimentation and adoption internally across the organization.

Requirements

• Excellent project management skills, with the ability to manage multiple tasks and priorities.
• Experience executing campaigns with channel partners. Bonus points for experience collaborating with Salesforce, Adobe, or a hyperscaler.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Ability to write clearly and persuasively for both internal and external audiences.
• Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations.
• Working knowledge of our industry and/or knowledge of one or more of WillowTree's core verticals or service lines. Data & AI being a big plus.
• Intermediate level or higher proficiency in Salesforce, ability to create campaigns, track campaign performance, and run reports to surface insights.
• Experience using AI tools to accelerate outputs and an eagerness to aggressively adopt AI.
• Bonus points for candidates with an MBA.

Nice to Have

• Experience collaborating with Salesforce, Adobe, or a hyperscaler.
• Experience using AI tools to accelerate outputs.
• Candidates with an MBA.

Qualifications

• Experience executing multi-channel demand-generation campaigns.
• Proficiency in Salesforce or similar CRM tools.
• Experience with digital advertising, content development, and campaign management.

Benefits & Perks

• Annual salary range of $140,000 - $160,000 USD.