Demand Generation Marketing Coordinator

About the Role

Key Responsibilities

• Execute high-touch demand generation campaigns to generate high-quality leads.
• Improve conversion rates for the event sales teams.
• Manage the overall execution of a sales marketing strategy, including messaging and content.
• Drive awareness, audience engagement, and increase sales through lead generation, nurture, pipeline progression, cross/upsell, and account-based marketing.
• Support all leads and pipeline-related KPIs and monitor progress toward marketing-attributable revenue goals.
• Collaborate extensively with Sales, Brand and Event Marketers, and Senior Management.

Requirements

• Experience in executing demand generation campaigns.
• Ability to support and monitor KPIs related to leads, pipeline, and revenue.
• Strong collaboration skills across multiple teams.
• Understanding of sales and marketing alignment strategies.