Departmental Specialist 13 - Digital Marketing Specialist

State of Michigan

Lansing, MI

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The Michigan Department of Lifelong Education, Advancement, and Potential (MiLEAP) is focused on improving opportunities and outcomes for Michiganders from preschool to postsecondary education. MiLEAP was created by Governor Whitmer in July 2023 and is the newest department in the State of Michigan. The department aims to connect families with quality child care and prek programs, make education more affordable, and support individuals in earning skill certificates or college degrees.

Key Responsibilities

Manage all aspects of MiLEAP's Office of Higher Education (OHE) web pages.
Oversee all marketing efforts for MI Student Aid, including website, marketing contracts, social media, digital communication, digital toolkits, and marketing publications.
Handle highly complex assignments impacting stakeholders' access to key information for postsecondary education.
Research, analyze, report, and make decisions on web content and marketing strategy in line with OHE goals and objectives.
Ensure compliance with the Americans with Disabilities Act (ADA).