Design Director

About the Role

Key Responsibilities

• Partner with the U.S. Market Creative Director and copywriters to concept and develop integrated campaigns that support both brand awareness and demand generation goals.
• Translate campaign briefs into visual strategies that come to life across digital, social, event, and paid media channels.
• Lead the creative development of full-funnel campaign deliverables, including lead generation assets (eBooks, guides, landing pages, infographics, campaign videos), brand-building content (hero videos, animated explainers, thought leadership graphics), event marketing support (booth visuals, presentations, signage, on-site collateral), and channel-driving executions (emails, paid/organic social, display ads, short-form video).
• Balance strategic concepting (70%) with collaborative oversight of execution and production (30%).
• Apply UX/UI and data visualization best practices to communicate complex ideas clearly and effectively.
• Manage and mentor two direct-report designers based in the U.S., fostering a collaborative, high-performance creative culture.
• Provide dotted-line creative leadership to a five-member global design studio to ensure alignment and consistency across deliverables.
• Work closely with copywriters, marketers, and product leads to build campaigns that are creative, cohesive, and results-driven.
• Actively contribute to a team culture that values feedback, transparency, and continuous improvement.
• Collaborate with the U.S. Creative Director and Corporate Communications team to ensure brand consistency across all U.S. market touchpoints.
• Adapt and extend the global brand identity to align with U.S. market positioning, audience needs, and campaign objectives.
• Champion the localized expression of a global brand while maintaining integrity and alignment with overarching guidelines.
• Stay informed on emerging creative trends, formats, and tools—including AI-assisted design platforms—and introduce new ideas that elevate creative output.
• Explore opportunities to integrate automation and GenAI into workflows where appropriate and ethically aligned.
• Bring a test-and-learn mindset to creative work, iterating based on performance data and feedback.

Requirements

• 8+ years of experience in visual design and art direction, with at least 3 years in a creative leadership role.
• Demonstrated success in both agency and in-house environments.
• Portfolio showcasing full-funnel B2B and B2C campaigns across digital, social, and traditional channels.
• Proven ability to lead creative for brand awareness and lead-generation campaigns across both narrative storytelling and performance design.
• Strong conceptual and executional skills; ability to translate strategy into emotionally resonant, high-impact creative.
• Proficiency in Adobe Creative Suite, Figma, and other modern design tools; comfort with PowerPoint a plus.
• Experience mentoring teams and collaborating in matrixed/global environments.
• Familiarity with UX/UI principles, data visualization, and creative automation/GenAI tools.
• Bachelor's degree in Design, Visual Communications, or related field, or equivalent professional experience.

Nice to Have

• Experience with PowerPoint is a plus.

Benefits & Perks

• Remote role with a competitive salary and benefits package.
• May be required to travel from time to time.