Digital Advertising Associate (On Site - Washington, DC)

Rational 360

Washington, DC

Full Time

Entry Level

56k-58k

20 days ago

Job Description

About the Role

Rational 360 is hiring a Digital Advertising Associate to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload. In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.

Key Responsibilities

Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
Launch, manage, optimize, and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
Report on performance and analyze data to determine results and actionable learnings.
Represent your department in client meetings and conference calls.
Participate in new business proposals and presentations.
Compile SEO audits and recommendations and advise on implementation to the extent of your experience.
Keep up-to-date on industry trends and apply them to client initiatives.

Requirements

1-2 years experience with hands-on-keyboard digital advertising.
Hands-on experience with advertising platforms such as Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels, etc.
Experience reporting on paid/owned/earned social media.
Experience executing ad campaigns with goals including acquisition, fundraising, and persuasion.
Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools.
Superior communication skills and strong writing skills.
Ability to set advertising goals and drive toward them.
Ability to work independently and collaboratively.
Proven ability to develop creative, strategic digital solutions.
Experience working on a fast-paced team with multiple projects.

Nice to Have

Experience in public affairs/advocacy setting.
Basic HTML knowledge.
Basic knowledge of organic search engine optimization.
Familiarity with programmatic media buying.
Knowledge of multi-touch attribution solutions.

Qualifications

Bachelor's Degree.

Benefits & Perks

Competitive compensation including year-end bonuses and a 401K match.
Part ownership through an Employee Stock Ownership Plan (ESOP).
Medical, dental, and vision insurance for full-time staff.
Paid time off, paid holidays, paid family leave, sick leave.
Flexible work schedule with in-office and remote work options.
Opportunity for professional development and weekly training sessions.
Mentorship program with senior management.
Performance reviews at 3, 6, and 12 months.

Working at Rational 360

Rational 360 operates as a full-service strategic communications and digital agency with a focus on innovative, data-driven campaigns. The company values integrated campaigns that measure outcomes and results, and fosters a collaborative environment with ongoing professional development, mentorship, and a commitment to diversity and inclusion as an Equal Employment Opportunity employer.

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