Digital Advertising Program Manager Data & Analytics

About the Role

Key Responsibilities

• Manage all data for the program, including data delivery by vendors, data health and quality, and ensuring compliance with data integrations and reporting requirements.
• Develop and improve processes to manage program data and workflows.
• Analyze program performance across various segments such as region, dealer, vendor, and channel to identify trends and support data-driven decision making.
• Implement systems to track progress and optimize media campaigns based on performance data.
• Manage and ensure high integrity of Data Quality Assurance and Quality Check processes, including outliers reporting and vendor compliance.
• Lead reporting initiatives using multiple data sources to create comprehensive, understandable reports on weekly, bi-weekly, monthly, quarterly, or ad hoc basis.
• Develop case studies to showcase performance and demonstrate lift of initiatives.
• Understand system interactions and technical specifications to assess infrastructure impacts.
• Align technical projects with business goals and communicate complex processes to leadership and non-technical stakeholders.
• Support projects from initiation to delivery, providing direction to internal teams and managing scope, expectations, and milestones.
• Proactively support QA activities and analyze performance of products and services.
• Manage requirement gathering, project planning, and delivery of new features or functions.
• Support growth opportunities, new programs, and dealer billing coordination.
• Participate in regular client status meetings and communicate program updates and tactics.

Requirements

• 3+ years of Account Management and Digital Marketing experience, preferably within the Automotive Industry.
• Solid understanding of the media landscape, including Google Ads and Meta, with knowledge of TradeDesk preferred.
• Strong analytical and data skills, including experience with large data sets and report creation.
• Website integration/backend experience, working with APIs, WordPress, and plugins.
• Experience working with data layers and understanding system interactions.
• Proficiency in Excel, PowerPoint, PowerBI, Tableau for report development.
• Bachelor's Degree.
• Program management skills to handle multiple projects and track KPIs.
• Client management skills, including relationship building, issue resolution, and expectation setting.
• Effective communication and interpersonal skills.

Nice to Have

• Experience with backend technology and API integrations.
• Knowledge of Shift Digital product set.
• Proactive self-starter with effective time management skills.
• Detail-oriented and self-motivated.

Qualifications

• Bachelor's Degree

Benefits & Perks

• Health insurance
• Paid holidays
• Paid time off
• 401(k) matching
• Regular office lunches