Digital Analyst - Tag Management

Capgemini

Atlanta, GA

Full Time

Senior

76k-129k

12 days ago

Job Description

About the Role

We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business. This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly. The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity.

Key Responsibilities

Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation.
Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment.
Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA).
Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc).
Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms.
Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking.
Ensure accurate GA4 tracking for all key user interactions and digital performance measurement.
Interpret data with statistical rigor and translate findings into clear, actionable insights.
Identify trends, anomalies, and opportunities to improve ecommerce performance.
Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs.
Present findings and recommendations to stakeholders in a clear and compelling way.
Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements.

Requirements

Strong expertise in GA4 and its event-based tracking model.
Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables.
Familiarity with JavaScript and best practices.
Experience in tag management implementation and data layer design.
Knowledge of cookie consent compliance (e.g., GDPR, CCPA, CPRA).
Effective communication skills and ability to build trust with stakeholders.
Experience interpreting data and providing actionable insights.

Nice to Have

Experience with consent management platforms such as OneTrust or TrustArc.
Knowledge of data privacy impacts on marketing and analytics.
Experience working in ecommerce environments.

Qualifications

Management experience in digital analytics tools
Experience with Google Tag Manager and JavaScript
Senior level experience in digital analytics or related fields

Benefits & Perks

Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs

Working at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. It is a responsible and diverse group of 340,000 team members in more than 50 countries. Capgemini is committed to diversity in the workplace and providing reasonable accommodations during recruitment and employment processes. The company emphasizes innovation, collaboration, and creating tangible impact for enterprises and society.

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