Digital Analytics Engineer

Equifax

Atlanta, GA

Full Time

Senior

17 days ago

Job Description

About the Role

Equifax is a global data, analytics and technology company that helps organizations make critical decisions with greater confidence. The Digital Analytics Engineer role involves providing digital analytics implementation, reporting, and support for Equifax's D2C web and mobile app properties, primarily focusing on app. The position aims to drive data-driven decisions by building a robust data collection infrastructure and performing in-depth analysis to optimize digital strategies for growth and performance.

Key Responsibilities

Design, develop, and implement advanced analytics tracking solutions (tags, pixels, events) for web and mobile apps.
Manage deployments efficiently using Google Tag Manager (GTM).
Establish and maintain robust data layers, troubleshoot implementation issues, and partner with IT on technical deployments to ensure high-quality and compliant data.
Analyze cross-platform campaign and user behavior data to inform marketing measurement, attribution, and optimization.
Design and automate impactful reports and dashboards in GA4 and Looker Studio, providing data-driven recommendations to refine digital strategy and maximize ROI.
Design, implement, and analyze A/B tests across web and app to optimize conversions, engagement, and marketing effectiveness.
Map and analyze the end-to-end customer journey, identifying key opportunities to improve user experience and drive business growth.
Continuously monitor emerging digital analytics technologies and best practices, integrating new methodologies to enhance capabilities.

Requirements

Bachelor's degree in Computer Science, Data Science, Marketing, Statistics, or equivalent work experience.
5-7 years of hands-on experience in digital analytics, reporting, and implementation, focusing on mobile applications and D2C app-first brands.
Strong JavaScript proficiency, including front-end development concepts and writing clean, functional code for analytics.
Proficiency with Google Analytics 4 (GA4) and Firebase for mobile app analytics.
Strong understanding of digital marketing channels (SEO, SEM, display, app installs, social media, email marketing) and their KPIs.
Exceptional analytical, technical problem-solving, and debugging skills with the ability to synthesize large datasets into actionable insights.
Experience with A/B testing tools for web and mobile apps (e.g., Optimizely, Google Optimize, Firebase A/B Testing).

Nice to Have

Familiarity with data privacy regulations (e.g., GDPR, CCPA, COPPA) related to digital and mobile data collection and consent management.
Experience with mobile attribution platforms (e.g., Adjust, AppsFlyer, Singular, Branch).
Strong communication skills to present complex technical and analytical findings to non-technical stakeholders.
At least 3 years of experience in a marketing analytics support role.
Proficiency in BigQuery.

Qualifications

Educational background in relevant fields such as Computer Science, Data Science, Marketing, or Statistics.

Benefits & Perks

Comprehensive compensation and healthcare packages.
401k matching.
Paid time off.
Organizational growth potential through online learning platform with guided career tracks.

Working at Equifax

Equifax values knowledge-driven progress, fostering an inclusive and diverse work environment. The company emphasizes career advancement, learning and development, supporting next-generation leaders, and recognizing employee contributions. They promote a collaborative culture where individual and collective efforts make a meaningful difference.

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