Digital and E-Commerce Marketing Manager (Fixed Term Contract) Job Details | Coloplast A/S

About the Role

Key Responsibilities

• Monitor, measure, train, coach, and motivate team members to effectively engage with consumers, patient organizations, partners, and other stakeholders.
• Create and deliver performance reviews and oversee the overall development of the Consumer and Service Marketing team.
• Manage the overall consumer marketing strategy, including building integrated online and offline campaigns, and guide their implementation.
• Develop and oversee the service marketing strategy, including Coloplast Professional and Coloplast Care, as well as the Shop Coloplast website and online strategy.
• Provide annual business planning for the Consumer and Service Marketing team and strategy, including report generation and analysis for local and global management.
• Manage the development of consumer marketing materials such as brochures, labels, and kits, as well as Coloplast Professional marketing materials.
• Oversee the development of the Coloplast Care program, including mental health services.
• Manage the Shop Coloplast website, including images, descriptions, CVI, and online marketing strategies such as email campaigns and media outreach.
• Monitor and analyze website traffic, conversion rates, and customer behavior to optimize online shopping experience.
• Continuously develop, update, and streamline operations to align with policies and grow the business in line with company mission, values, and vision.
• Conduct regular team meetings, coaching, training, and foster a productive learning environment.
• Act as the SME for consumer and service marketing, collaborating with other departments and global teams.
• Provide leadership presence to influence results, manage campaign performance, and ensure accountability to the company's mission and policies.
• Assess team competencies and implement ongoing training and development programs to drive business results.
• Participate as a member of the Coloplast Canada Management Team and perform additional tasks as assigned.

Requirements

• 4+ years of working experience in consumer marketing with key digital marketing experience (Google/Social Media, B2B, B2C).
• University Bachelor's Degree required; MBA preferred.
• Highly structured approach to work with attention to detail and proper documentation.
• Effective communication skills with all levels of management and professionalism.
• Healthcare marketing experience is preferred.

Nice to Have

• Healthcare marketing experience.

Qualifications

• Bachelor's Degree in a relevant field.
• 4+ years of experience in consumer marketing, with digital marketing expertise.

Benefits & Perks

• Comprehensive medical, dental, and vision insurance plans.
• Access to wellness programs and mental health resources.
• Paid leave of absence for qualifying events and generous paid parental leave.
• A competitive 401(k) plan with company match that vests immediately.
• Financial planning services and corporate discount programs.
• Generous paid time off, flexible work hours, and work arrangement options.
• Opportunities for continuous learning, career advancement, training programs, mentorship, and tuition reimbursement.
• Recognition programs including peer recognition, bonuses, awards, and events.
• Supportive work environment with team-building activities, volunteer opportunities, and company-sponsored events.