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Digital & Product Field Manager

Toyota

Parsippany, NJ
Full Time
Senior
88k-143k
25 days ago

Job Description

About the Role

The Digital & Product Field Manager (DPFM) supports Lexus's initiative to innovate online and in-store retail through digital platforms like Lexus Monogram. Reporting to the Product Sales Engagement/eCommerce Manager, this role involves leading digital retailing efforts, training dealership personnel, analyzing digital presence, and supporting dealership engagement within the Lexus Eastern Area. Toyota emphasizes a collaborative, respectful work environment focused on growth, innovation, and inclusivity.

Key Responsibilities

  • Lead and support Lexus's initiative to innovate online and in-store retail with Lexus Monogram, working with a district team to recruit and enroll dealers, conduct in-store launches, train dealership personnel, and sustain Monogram dealers in the territory.
  • Accurately analyze and assess dealership websites and process management to guide dealerships towards an enriched digital presence.
  • Conduct dealership mystery shops and consult dealerships on findings.
  • Assess dealership CRM, website, sales, dealer digital evaluation, social media presence, and lead management systems to ensure attainment of eCommerce goals and strategies.
  • Effectively communicate with Lexus Dealer Principals and General Managers regarding department goals, initiatives, and key performance indexes.
  • Responsible for all product training for Lexus dealerships and Lexus Area Team members.
  • Create custom training content, videos, presentations, and materials for product training.
  • Serve as subject matter experts answering and researching product and technology questions from dealership personnel.
  • Provide content for Lexus Area social channels and digital communications on a regular basis.

Requirements

  • Bachelor's degree or higher in a business-related subject or equivalent professional work experience.
  • Strong communication, organizational, and interpersonal skills.
  • Working knowledge of Microsoft Office applications (Word, Excel, PowerPoint, etc.).
  • Extensive experience in the automotive industry.
  • Effective presentation skills.
  • Ability to travel up to 80%.

Nice to Have

  • Automotive dealership experience (retail and/or factory).
  • Automotive field experience (District Manager and/or District Service & Parts Manager).
  • Experience working with CRMs and digital retail tools.
  • Experience with Google Analytics.

Qualifications

  • Educational background in a business-related field or equivalent professional experience.

Benefits & Perks

  • A work environment built on teamwork, flexibility, and respect.
  • Professional growth and development programs, including tuition reimbursement.
  • Team Member Vehicle Purchase Discount.
  • Toyota Team Member Lease Vehicle Program (if applicable).
  • Comprehensive health care and wellness plans for employees and their families.
  • Flextime and virtual work options (if applicable).
  • Toyota 401(k) Savings Plan with company match and annual retirement contribution.
  • Paid holidays and paid time off.
  • Referral services related to prenatal services, adoption, childcare, schools, and more.
  • Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).

Working at Toyota

Toyota fosters a culture built on teamwork, flexibility, and respect. The company values diverse perspectives and human experiences, emphasizing belonging and inclusivity through its various Business Partnering Groups and support networks. Toyota is committed to creating an environment where employees can dream, do, and grow without questioning their belonging.

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Job Details

Posted AtJul 3, 2025
Job CategoryDigital Marketing
Salary88k-143k
Job TypeFull Time
Work ModeOnsite
ExperienceSenior

Job Skills

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About Toyota

Website

toyota.com

Company Size

10000+ employees

Location

Parsippany, NJ

Industry

Sales Financing

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