Digital Asset Specialist

About the Role

Key Responsibilities

• Manage the end-to-end lifecycle of digital assets: intake, review, version control, tagging, rights management, deployment, and archival.
• Collaborate cross-functionally with creative (Creative Director, designers, content creator), project management, brand marketing, e-comm, and field marketing to define asset needs by campaign, channel, and partner.
• Coordinate pre and post-production steps for ecom product photography.
• Own the Digital Asset Management (DAM) system (Brandfolder preferred), ensuring accurate tagging, logical organization, and consistent accessibility.
• Support DAM access governance by maintaining user permissions and facilitating asset request workflows.
• Deliver assets to multiple platforms and partners, including Salsify, DTC platforms, Amazon, and global retailers.
• Maintain and organize shared server folders, and upload key image assets into Figma libraries for use by the design team across brand toolkits and systems.
• Maintain archival systems for legacy campaign assets and evergreen content to ensure long-term usability and brand continuity.
• Manage retouching workflows with internal and external partners.
• Coordinate the delivery of campaign and product toolkits and communicate availability to internal teams.
• Own internal and external communication around asset availability—proactively sharing updates when new content or toolkits go live.
• Ensure compliance with usage rights and licensing for all content (e.g., athlete, influencer, agency).
• Refine metadata taxonomy, naming conventions, and folder structures using AI-assisted tagging or classification tools where appropriate.
• Explore and implement AI-powered tools (including Brandfolder AI and ChatGPT) to streamline asset management, improve discoverability, and accelerate workflow.
• Stay current on emerging AI technologies relevant to creative operations and recommend systems that enhance scalability and precision.

Requirements

• 5+ years of experience in Digital Asset Management or Creative Operations for retail, sports, or lifestyle brands.
• Bachelor's degree in Digital Media, Information Science, Project Management, Creative Services, or a related field—or equivalent experience.
• Hands-on experience with DAM platforms (Brandfolder preferred) and managing files across multiple systems (e.g., shared servers, Figma).
• Bonus for experience with Figma, Salsify, and Adobe Creative Suite.
• Familiarity with eComm product photography workflows, including retouching pipelines and studio asset delivery.
• Strong knowledge of metadata tagging, digital content rights, licensing, and developing naming conventions or folder hierarchies.
• Understanding of file formats, compression best practices, and optimization for web, print, and social channels.
• Experience supporting global markets and retail/eComm go-to-market timelines.
• Proven ability to translate creative intent into asset requirements, manage multiple stakeholders, and meet competing deadlines.
• Highly organized, detail-oriented, and effective at prioritizing tasks and timelines across cross-functional teams.

Nice to Have

• Background in managing toolkits, usage guides, and brand portals.
• Experience with AI-powered tagging, image recognition, or auto-classification tools.

Qualifications

• Bachelor's degree in Digital Media, Information Science, Project Management, Creative Services, or a related field.
• 5+ years of relevant experience in digital asset management or creative operations.

Benefits & Perks

• Salary range of $55,000 - $75,000 annually.
• Potential eligibility for bonuses and a wide range of benefits including health & wellness benefits, retirement plans, time off, and employee discounts.