Digital Banking Specialist

About the Role

Key Responsibilities

• Support Digital Strategy, Marketing & Sales in developing and executing digital strategies that enhance online customer experiences, engagement, and online sales
• Maintain and update the BankWithUnited.com site with content updates using the CMS
• Respond to urgent requests and help write and create website copy and assets that align to needs
• Manage website tools such as calculators, translation and site search and make updates as necessary
• Oversee the execution and delivery of digital campaigns that includes writing campaign briefs aligning with the overall digital strategy
• Collaborate with internal stakeholders to achieve approvals and feedback and work within guidelines, processes and workflows
• Partner with internal and external teams and vendors to deliver creative assets that can be executed within various owned platforms
• Use analytic platforms and report on monthly site performance, tools usage and digital marketing tactics
• Use data driven insights to recommend optimizations and enhancements for ongoing programs
• Create test plans to influence engagement across the site while also be integral in quality assurance
• Foster a culture of continuous improvement by regularly evaluating digital strategy processes and outcomes
• Manage project timelines and resources to ensure deliverables are met
• Manage localization efforts and make updates as necessary working closely with 3rd party vendor
• Understand KPIs and develop website and program enhancements that can be tested, optimized and implemented
• Apply SEO tactics to boost organic search results at both local and regional levels
• Maintain a content calendar for a relevant financial literacy online library and make product updates as necessary through the website

Requirements

• Bachelor's degree in related field of study
• 3-5 years of related digital marketing, digital project management or digital analysis experience, preferably within the financial industry
• Strong understanding of content strategy, including experience developing, managing, and optimizing content for SEO and websites
• Experience with analytics platforms (e.g., Google Analytics or Adobe Analytics) and personalization capabilities
• Familiarity with design tools such as Adobe Photoshop or Figma
• Understanding of web design best practices, a plus
• Excellent written and verbal communication skills
• Knowledge with content management platforms preferred, such as Adobe Experience Manager
• Ability to travel up to 20%

Nice to Have

• Experience developing, managing, and optimizing content for SEO and websites
• Familiarity with web design best practices

Qualifications

• Bachelor's degree in related field of study

Benefits & Perks

• Please click here to access a list of benefits for which this position is eligible