Digital Campaigns Manager Marketing

Motorola Solutions

Chicago, IL

Full Time

Mid Level

18 days ago

Job Description

About the Role

The Digital Campaigns Marketing Manager is responsible for leading the organization's campaign strategy, planning, execution, and measurement for the safety and security ecosystem at Motorola Solutions. This role involves collaborating with the broader North American Marketing Teams to identify and prioritize campaigns, channels, promotions, and strategies to drive demand, lead generation, and awareness among key audiences. The position supports the company's mission to help keep people safer everywhere through innovative critical communications, video security, and command center technologies.

Key Responsibilities

Lead the creation, planning, and execution of integrated digital marketing objectives and strategies for the safety and security ecosystem, including audience segmentation, outbound email, paid and organic media mix, third-party media recommendations, and website planning.
Define campaign goals, structure, and elements to be used across outbound campaigns such as Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more.
Track KPIs and develop campaigns and strategies that align with revenue goals; analyze media mix, budget distribution, and segmentation strategies regularly; work with internal media teams to optimize marketing budgets.
Create compelling marketing creative and digital website content to drive demand through various digital channels.
Continuously test and optimize existing campaigns to improve customer experience, grow revenue, and increase account engagement, leading to cross-sell and upsell opportunities.
Coordinate with marketing operations, portfolio and pipeline expansion marketing, field marketing, website team, and product teams to ensure proper go-to-market strategy, campaign management, and reporting of attribution, online use, and engagement.

Requirements

Bachelor's degree in Marketing, Business, or related field.
2+ years of marketing experience.
Ability to think holistically to help drive campaign initiatives to meet demand generation revenue goals.
Proactive mindset with ownership and results-driven approach.
Excellent verbal and written communication skills, confident in writing short and long-form copy.
Experience working with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and development teams.
Demonstrated project management skills and ability to deliver results in a fast-paced, deadline-oriented environment.
Experience with marketing automation platforms (Eloqua a plus), Content Management Systems (e.g., Adobe Experience Manager), and analytics tools (Google Analytics, Tableau).
Ability to analyze marketing data and develop plans based on insights.

Nice to Have

Experience working with marketing automation platforms such as Eloqua.
Experience with Content Management Systems like Adobe Experience Manager.
Experience with analytics tools such as Google Analytics and Tableau.

Qualifications

Bachelor's degree
2+ years of marketing experience

Benefits & Perks

Incentive Bonus Plans
Medical, Dental, Vision benefits
401K
10 Paid Holidays
Generous Paid Time Off Packages
Employee Stock Purchase Plan
Paid Parental & Family Leave
and more!

Working at Motorola Solutions

Motorola Solutions is proud of its people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. The company is committed to providing an inclusive and accessible recruiting experience for candidates with disabilities or other health conditions.

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