Digital Channel Analyst

About the Role

Key Responsibilities

• Monitor and analyze key digital channels, including websites, mobile platforms, social media, email campaigns and paid media.
• Track and measure performance against KPIs such as website traffic, engagement, conversion rates, ROI and customer journey metrics.
• Provide actionable insights and recommendations to optimize channel performance and achieve business goals.
• Develop, maintain, and present dashboards and reports to stakeholders for visibility into channel performance.
• Conduct regular deep dives into channel data to identify trends, opportunities and areas for improvement.
• Collaborate with cross-functional teams to deliver insights that inform strategy, campaign decisions and website evolution.
• Assist in updating and maintaining website content, design and structure.
• Monitor and resolve technical errors, broken links and bugs.
• Update web pages and content to ensure accurate, engaging and fresh content.
• Employ SEO best practices to optimize website visibility.
• Monitor ADA performance and make updates / adjustments accordingly to meet WCAG2.1 Level AA compliance.
• Collaborate with agency on redesign projects.
• Test website updates and new features before deployment and ensure compliance with regulatory requirements.
• Use analytics tools (e.g., Google Analytics, Site Improve) to measure performance across digital platforms.
• Ensure accurate tagging, tracking, and reporting of digital and website activities.
• Partner with IT, analytics and marketing teams to integrate data from various systems to provide a unified view of channel performance.
• Analyze customer touchpoints and behaviors across digital channels to understand the end-to-end customer journey.
• Identify friction points and make recommendations for improvement to enhance engagement and conversions.
• Conduct research on industry trends, competitive performance and customer expectations to identify opportunities for innovation.
• Use insights to benchmark the organization's digital channel performance against industry standards.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 3-5+ years of experience in digital analytics, marketing analytics or a similar role.
• Strong knowledge of ADA and SEO and proficiency with analytics platforms (e.g., Google Analytics, Google Search Console, Adobe Analytics, Mixpanel) and reporting tools (e.g., Tableau, Power BI).
• Proficiency in HTML, CSS, JavaScript and CMS platforms.
• Strong understanding of websites and associated analytics, including SEO, ADA, mobile, email and social media performance metrics.
• Experience with A/B testing, heatmaps, funnel analysis, and optimization techniques.
• Strong communication skills with the ability to present complex data clearly to non-technical and executive stakeholders.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities within a structured workflow.
• High degree of attention to detail.
• Strong time management and organizational skills to handle multiple projects simultaneously.
• Ability to work both independently and collaboratively in a team environment.
• Ability to work efficiently, while maintaining high quality.
• Ability to exercise sound business judgment.

Nice to Have

• Experience with digital marketing tools (e.g., Google Ads, Facebook Ads, HubSpot, Google Tag Manager, Google Search Console).
• Understanding of customer journey mapping and UX analytics.

Qualifications

• Educational background includes a Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 3-5+ years of relevant experience in digital or marketing analytics.

Benefits & Perks

• Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc.
• Eligible to participate in incentive compensation plans or discretionary profit sharing bonus programs.
• Comprehensive benefits package available.