Digital Commerce Content Specialist (Hybrid) Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Support eCommerce campaign operations (set-up, test and activate) including support of seasonal campaigns & optimization of permanent website content to achieve commercial objectives
• Ensure a consistent & relevant customer journey across all ecommerce platforms (including desktop, mobile site, and app)
• Oversee digital asset management & complex HTML content to support global & local campaign activities while ensuring B2B & B2C websites are leveraging the most relevant practices, content & features, considering and following SEO best practices
• Liaise with different business & IT stakeholders to ensure all digital content is up-to-date, relevant, and compliant with global brand, security, content & commercial guidelines, as well as help identify and solve for major issues affecting conversion rate, new member activation, or availability of the products or the platforms (Hybris/CMS)
• Execute local initiatives as defined by the eCommerce roadmap in collaboration with cross functional stakeholders (Marketing, CRM, IS/IT, CRC) when necessary, ensuring E2E consistency on services provided to customers during, but not limited to, promotional periods
• Contribute to a growing team, ways of working and knowledge share across other markets as well
• Collaborate with the Global eCommerce performance, operations & UX teams, as well as local teams, to ensure a seamless experience and optimized purchasing funnel across all platforms
• Support and analyze requests ecomm issues reported, collaborating with the CRC, Omni, and HQ teams (when required) to troubleshoot, identify root-cause and resolve all issues in a timely manner
• Establish tracking standards and reporting on issue management and drive effective SLA for resolution of local /global issues. Identify common themes and solutions for proactive avoidance in the future
• Ensure an agile, bug free user experience on B2C & B2B Website and App, following HQ eCommerce & Customer Brand guidelines and ensuring proper back-end management of digital channels
• Responsible for the execution of User Acceptance Testing with IS/IT stakeholders, ensuring business critical systems and processes remain operational and bug free
• Understand local Market Acceptance Testing (MAT) process and contribute to ways to streamline and find efficiencies
• Implement the rollout of new features, functionalities, and initiatives on the roadmap, while considering the full end to end (E2E) experience
• Support incident management for any major issue (global/local) affecting conversion rate, new member's activation or availability of the products or the platforms
• Support creation and update of all eCommerce process organization and documentation

Requirements

• Bachelor's degree in computer science, Digital Marketing or equivalent
• 2+ years or more experience across multiple eCommerce enabled CMS, including App
• 2+ years or more experience working with Adobe Photoshop or equivalent
• Technical knowledge of HTML, CSS, JavaScript, and Adobe Photoshop tools strongly preferred
• Experience in eCommerce operations (content management, merchandising, A/B testing & personalization)
• Proven track record in delivering end to end user experiences in a digital context
• Experience with project management and QA tools preferred (JIRA, HP ALM, or similar)

Nice to Have

• Experience in SEO optimization a plus
• Exposure to Google Analytics, CRM collaboration a plus

Benefits & Perks

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits