DIGITAL COMMERCE DIRECTOR

About the Role

Key Responsibilities

• Embody the principles of our mission and values, acting as a servant leader providing visionary guidance fostering a collaborative and inclusive environment.
• Work with Technology Department to ensure the best hosting/management solution is in place to handle future growth and security protocols.
• Oversee day-to-day functions and growth of the e-commerce site, DanielDefense.com, as well as e-commerce campaigns.
• Ensure sites are up to date with most current product descriptions and inventories.
• Research and brainstorm new ideas and procedures with appropriate teams/departments.
• Coordinate digital marketing initiatives designed to complement overall sales & marketing strategy.
• Manage e-mail marketing campaigns to include follow-up reporting and suggestions for best practices.
• Coordinate future design updates for the e-commerce site, including design and functionality improvements.
• Participate in cross-departmental groups to accomplish WIG goals as set forth by team and team leader.
• Attend trade shows and other company-related events to provide support and expertise.
• Conduct ongoing research & analysis of competitor websites & e-commerce practices.
• Demonstrate commitment to environmental health and safety principles, policies, and procedures.
• Provide support, training, and development to team members to improve safety, quality, and productivity.
• Contribute to company standards on high integrity, safety, fair treatment, and a positive work environment.

Requirements

• Bachelor's degree in a related field plus 5-10 years of experience managing websites and leading or developing teams, or an equivalent combination of education and experience.
• Proven exceptional leadership abilities with a track record of building and leading high-performing teams in a fast-paced environment.
• Knowledge of internet best practices and their impact on SEO.
• Experience with internet marketing strategies that drive customer acquisition, retention, and growth.
• Experience managing and directing website technical structure, design, content, navigation, branding, performance, and functionality.
• Expertise in backend website development and ability to specify technical changes to development teams.
• In-depth understanding of search engine optimization, search engine ranking factors, and PPC management.
• Experience with backlinking campaigns and successful link-building strategies.
• Experience using a CMS and understanding its impact on SEO.
• Ability to analyze search data, metrics, and campaign performance to identify growth opportunities.
• Outstanding customer service and internal networking skills.
• Ability to work independently and lead in a remote team environment.
• Strong organizational, planning, and problem-solving skills.

Nice to Have

• Experience working in or around manufacturing environments with exposure to machinery, noise, chemicals, lights/lasers, etc.
• Experience with environmental health and safety principles.

Qualifications

• Bachelor's degree in a related field.

Benefits & Perks

• Not explicitly specified in the description.