Digital Content Specialist

About the Role

Key Responsibilities

• Develop and execute strategic social media plans to drive engagement and audience growth across all platforms, including LinkedIn, Facebook, Instagram, Twitter, TikTok, Threads, and emerging channels.
• Create and manage monthly editorial calendars to promote Mamatoto's initiatives.
• Produce and schedule daily content, including copywriting and visual assets, ensuring a consistent and compelling presence across all social media platforms.
• Research and source user-generated content.
• Work collaboratively with Mamatoto Village staff to develop original content.
• Engage actively with online communities by responding to inquiries, maintaining relevance, and building relationships with peer organizations and stakeholders.
• Manage content planning tools and scheduling platforms to ensure social media activities are well-coordinated and timely.
• Develop social media strategies focused on observances, awareness, and campaigns.
• Draft compelling copy for posts, stories, campaign toolkits, and promotions.
• Produce original short-form videos (Reels, TikToks, interviews), graphic carousels, and stories that reflect the organization's values and voice.
• Collaborate with internal teams and program staff to highlight the impact of Mamatoto Village's work.
• Translate program outcomes and impact data into engaging, accessible social media content.
• Create visual reports, infographics, and interactive content to share insights.
• Track and report monthly analytics to evaluate performance and inform strategy.
• Monitor platform trends and adjust strategies accordingly for relevance and reach.

Requirements

• Bachelor's degree in Communications, Health Communications, Marketing, Graphic Design, or other relevant field.
• At least 3 years of experience in social media management.
• At least 1 year of experience working at a public health or women's health organization.
• A strong portfolio demonstrating strategic content creation, campaign execution, and audience engagement.
• Must be versed in maternal health and reproductive rights and justice, particularly with Black communities.
• Proficient in iOS, Microsoft Office, Google Suite, and Canva.
• Ability to create shareable and engaging content including static and video formats.
• Responsible, flexible, hard-working, ethical, and committed to the mission of Mamatoto Village.
• Positive, creative, energetic, with impeccable follow-through.
• Self-motivated, able to adhere to deadlines, and balance priorities.
• Ability to work collaboratively as a member of a team.

Nice to Have

• Experience with emerging social media channels and tools.
• Knowledge of community-based engagement strategies.
• Experience in data visualization and creating interactive content.

Qualifications

• Bachelor's degree in relevant field
• Minimum 3 years of social media management experience
• Experience working in public health or women's health organizations

Benefits & Perks

• 12 days of PTO
• 7 days of sick leave
• Bereavement leave
• 11 paid holidays
• HRA for health, vision, dental, and dependent care
• Paid parental leave for 12 weeks
• Village Care Perinatal Support Benefit including education, labor support, lactation, and postpartum support
• 2 weeks of Radical Rest (last two weeks of December)
• 403b Retirement plan with employer match
• Short-term disability coverage
• Company-provided computer
• Family-supported work environment
• Professional development and team building