Digital Content Specialist

About the Role

Key Responsibilities

• Develop content for member and campaign communications, including digital ads, video scripts, print materials, text messages, emails, online petitions, and other digital content.
• Expand the organization s use of social media tools to reach target audiences and grow membership among working-class people across political spectrums.
• Support experiments and rigorously track outcomes of communications campaigns, including A/B testing email subject lines and web ads.
• Implement digital engagement strategies to build and retain membership segments, and analyze their effectiveness.
• Execute, track performance, and analyze digital media plans such as direct response and persuasion advertising campaigns.
• Support the development of creative assets and conduct keyword and automated bidding research.
• Regularly develop and publish content, optimizing engagement through channels like social media, email, SMS, and chatbots.
• Maintain awareness of topics relevant to Working America to carry out duties effectively.
• Provide cross-functional support for all communications needs.
• Stay current with industry best practices and evaluate emerging technologies.
• Perform other duties as assigned.

Requirements

• 2-4 years of experience in digital communications and social media.
• Ability to set up ads in platforms including Google Ads, Meta Business Manager, and Programmatic DSPs (e.g., StackAdapt, MiQ).
• Understanding of digital metrics with a proven track record of building approaches across various campaign types.
• Knowledge of CRMs for running acquisition campaigns (Action Network experience preferred).
• Understanding of conversion events, pixels, and analytics platforms like Google Analytics 4.
• Technologically agile mindset, able to adapt to new content creation tools and platforms.
• Lived or experienced understanding of communities organized by Working America, especially majority female, BIPOC, non-college-educated, and working-class communities.
• Excellent verbal and written communication skills.
• Strong interpersonal skills and ability to work with diverse backgrounds.
• Ability to work independently and in a team, with flexibility and adaptability.
• Experience meeting deadlines and working under pressure.
• Strong personal planning, motivation, and time management skills.
• Good political judgment and demonstrated interest in the labor movement and social change campaigns.

Nice to Have

• Communications experience in a labor, progressive, or political campaign environment.

Qualifications

• Relevant experience in digital communications and social media (2-4 years).

Benefits & Perks

• Starting salary of $79,759 with consideration for additional experience and qualifications.
• Medical insurance.
• 401(k) with employer contribution.