Digital Engagement Coordinator

About the Role

Key Responsibilities

• Daily monitoring and maintenance of all digital engagement and loyalty program efforts as well as providing support for and input on other omnichannel projects and initiatives.
• Working closely with internal teams and vendor partners on all digital platforms including the website, mobile app, online games, and future solutions to assist in developing outbound communications, promotional offers, and messaging to maintain positive relationships and retain customers.
• Collaborating across the organization to ensure all details, documentation, and execution of engagement initiatives are coordinated and communicated throughout the business.
• Creating and managing digital campaign creation from initial planning to final deployment, including design, copywriting, tagging, and list segmentation.
• Assisting in developing testing strategies and implementation plans for campaigns and promotional activities based on customer insights, research, and past results.
• Continuously monitoring all digital engagement and promotional efforts, gathering data and metrics from internal resources and vendor partners.
• Providing insights on promotion performance, recommendations, and lessons learned.
• Participating in testing new games, promotion types, and rewards on various platforms prior to launch.

Requirements

• Bachelor's Degree from an accredited 4-year college with major studies in Marketing, Communication, Business, or related field preferred.
• 2 years of experience in digital marketing, customer engagement strategies, and vendor management.
• Knowledge and technical understanding across digital disciplines including email, SMS, web, mobile, social, data management, and analytics.
• Ability to handle multiple projects simultaneously while working across departmental functions in an agile environment.
• Strong relationship-building skills (internal and external).
• Excellent writing skills with the ability to craft compelling and engaging copy.
• Experience with execution of digital engagement tactics.
• Familiarity with digital engagement strategy, design, reporting, and analytics.
• Experience working with third-party vendors and agency partners.

Nice to Have

• Course work and/or experience in digital engagement strategy and design.
• 1+ years of email marketing experience and/or loyalty marketing experience.
• Design and HTML/CSS experience.
• Practical experience in developing and executing digital testing strategies.
• Database marketing knowledge and experience.
• Lottery experience.

Qualifications

• A comparable amount of training and experience may be substituted for the minimum qualifications.

Benefits & Perks

• Competitive salary
• Excellent benefits