Digital Engagement Specialist

About the Role

Key Responsibilities

• Develop and maintain a strategic content calendar with 3-4 weekly posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Create compelling content including photos, videos, graphics, and written stories.
• Share program updates, volunteer spotlights, and organizational milestones.
• Monitor engagement and adjust strategies to improve reach and audience interaction.
• Design and update brochures, flyers, digital graphics, and event materials.
• Support in-store and community-facing marketing campaigns that highlight organizational impact.
• Ensure brand consistency across all communications.
• Maintain and update CTI and CKF websites with program information, resources, and volunteer opportunities.
• Ensure website content is accessible, clear, and engaging.
• Partner with CTI staff, schools, volunteers, and the Charleys corporate marketing team to align messaging.
• Capture and share photos, videos, and stories from events, tutoring sessions, and recognition ceremonies.
• Support tutor recruitment efforts through targeted digital campaigns.
• Track social media and marketing analytics to measure growth and effectiveness.
• Provide monthly reports with insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field, or equivalent relevant experience.
• Demonstrated experience managing organizational or brand social media accounts.
• Strong copywriting, editing, and visual storytelling skills.
• Proficiency in social media platforms and scheduling tools (e.g., Buffer, Hootsuite, Later).
• Experience creating digital and print materials using Canva, Adobe Creative Suite, or similar tools.
• Ability to analyze data and apply insights to improve content strategy.
• Strong organizational and project management skills with attention to detail.
• Collaborative approach with the ability to work effectively across teams and with partners.
• Experience in nonprofit, education, or cause-based marketing preferred.
• Knowledge of Columbus-area communities a plus.

Nice to Have

• Experience in nonprofit, education, or cause-based marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field, or equivalent relevant experience.