Digital Experience App Strategy Manager

QVC

West Chester, PA

Full Time

Senior

5 days ago

Job Description

About the Role

The Digital Experience - App Strategy Manager at QVC Group owns and drives the strategy for the QVC & HSN apps, overseeing all aspects from acquisition and retention to platform performance analysis. The role involves partnering with cross-functional teams to enhance the digital shopping experience through innovative app features, marketing campaigns, and continuous platform improvement, contributing to a live social shopping environment that redefines the customer journey across multiple screens.

Key Responsibilities

Lead and evolve the QVC & HSN App strategy to drive overall performance, meet KPIs, and deliver a differentiated user experience.
Act as a business lead for NextGen app development and customer retention initiatives, partnering with IT, program managers, and marketing teams.
Own app acquisition marketing campaigns, including planning, execution, and analysis review.
Drive in-app engagement and retention through strategic use of push notifications, in-app messaging, SMS campaigns, and collaboration with platforms such as Localytics.
Analyze app and campaign performance weekly and monthly using tools like Adobe Analytics, Tableau, Localytics, and Branch.
Manage and partner with A/B testing teams for optimization and testing efforts to improve platform performance.
Build cross-functional relationships with marketing, IT, web development, eCommerce, planning, and third-party partners to support app business growth.

Requirements

Bachelor's degree in business, marketing, merchandising, digital, or equivalent experience.
5-7 years of experience in a digital commerce or marketing environment or equivalent training/experience.
Strong cross-functional collaboration skills and ability to analyze data to derive insights.
Proficiency in Microsoft Office, Tableau, Adobe Analytics, and/or similar systems.
Ability to work in a fast-paced, agile environment, meet deadlines, and handle pressure.
Demonstrated attention to detail and proactive problem-solving skills.
Motivation and energy to create engaging digital experiences for customers.

Nice to Have

Experience with app platform testing and optimization.
Experience collaborating with platforms such as Localytics.
Knowledge of digital marketing campaigns and app acquisition strategies.

Qualifications

Educational background in business, marketing, merchandising, digital, or related field.
Experience in digital commerce or marketing roles.

Benefits & Perks

Competitive compensation
Health care benefits starting on day 1
401(k)
Paid time off
Tuition reimbursement
Employee assistance program
Parental leave
Paid volunteer hours
Company discounts

Working at QVC

QVC Group fosters an inclusive and diverse environment committed to principles such as driving progress, acting with empathy, being brave, embracing the future, and doing what's right. The company values friendly teams, ambitious projects, and fast-moving careers, emphasizing a workplace that provides equal employment opportunities and supports inclusion and belonging for all team members.

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