Digital Experience Manager - Construction

About the Role

Key Responsibilities

• Maintain company websites built on WordPress and HubSpot, ensuring technical information, installation guides, case studies, and product resources are accessible for key audiences.
• Grow and manage social channels (LinkedIn, Instagram, Facebook, YouTube), publishing tailored content, monitoring engagement, and unifying messaging across sectors.
• Capture and craft real-world customer success stories, demonstrated environment solutions, and components used in architectural, commercial, and industrial projects.
• Measure and optimize performance using web and social media analytics as well as CRM and sales data.
• Serve as segment admin & strategic lead for HubSpot, overseeing marketing automation, workflows, lead capture, and campaign reporting.
• Create targeted campaigns (email, social, SEO/SEM) crafted for contractors, OEMs, specifiers, and commercial customers.
• Build nurturing workflows suited to project-based construction cycles, OEM purchasing patterns, and multi-location retail rollouts.
• Provide HubSpot training and support to sales, marketing, and operations teams, driving adoption and best practices.
• Participate in the development of interactive tools (e.g., ROI calculators, configuration tools) that support accurate purchasing and installation decisions across served industries.
• Ensure digital resources—sales tools, CRM data, etc.—are comprehensive, reliable, and readily available for field teams and office-based users alike.
• Generate actionable analytics insights to continuously improve UFP Construction's digital experience and prioritize impactful marketing investments.
• Work as an integral part of a cross-functional team collaborating with Marketing, IT, Sales, and Operations to deliver seamless digital experiences.
• Establish digital asset governance to ensure brand consistency while customizing messaging for each vertical.
• Oversee adherence to web standards policies, ensuring privacy, legal compliance, brand integrity, and accessibility across all web properties.
• Stay informed on industry and digital trends (e.g., BIM in construction, spec-centric marketing in commercial rollouts) to maintain thought leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 5+ years in digital marketing, website and social media management, or customer experience roles—preferably in construction, building products, RV/cargo components, commercial retail environments, or other B2B sectors.
• Proficiency with CMS platforms such as WordPress, Shopify, HubSpot or similar.
• Advanced experience with CRM (HubSpot or similar)—including campaign creation, workflow design, dashboards, and reporting.
• Hands-on experience training teams on CRM/automation platforms.
• Proven track record managing B2B social media and digital campaigns.
• Solid understanding of multi-industry dynamics: construction's project-driven cycles, RV/OEM purchasing, commercial rollouts, architectural millwork, and retail environment timelines.
• Strong working knowledge of SEO/SEM, Google Analytics (GA4), and marketing performance metrics.
• Excellent project management, communication, and cross-functional collaboration skills.

Nice to Have

• Experience in construction, RV, cargo, and commercial environments.
• Ability to guide professionals from contractors to OEMs to retail decision-makers toward solutions that meet their needs.
• A strategic leader and hands-on digital creator capable of empowering teammates and driving initiatives.

Qualifications

• Educational background in Marketing, Communications, Digital Media, or related fields.
• Relevant professional experience in digital marketing and customer experience roles.