Digital Fundraising and Audience Revenue Manager

About the Role

Key Responsibilities

• Plan and execute digital fundraising campaigns that acquire new donors, retain existing supporters, and re-engage lapsed supporters
• Develop and test new strategies for converting digital audiences into contributors, including site placements, donation asks in content, social media fundraising, and more
• Identify quick wins and long-term opportunities to grow digital revenue and conversion rates
• In partnership with the Director of Digital Fundraising, and in collaboration with the Social and Marketing teams, lead cross-platform fundraising efforts on social media
• Partner with Product and Marketing to move users through the digital engagement pipeline toward giving
• Use analytics and A/B testing to measure performance, report on KPIs, and iterate for growth
• Maintain a high-quality donor experience across digital touchpoints, with messaging that aligns with our brand and mission
• Translate digital fundraising strategies into documented plans
• Monitor industry trends and internal data to inform decision-making and uncover new opportunities for revenue growth
• Develop and optimize email fundraising strategies, including segmentation, A/B testing, and automation to drive donor acquisition and retention
• Write compelling, mission-aligned fundraising emails that engage digital audiences and convert them into financial supporters
• Other duties as assigned

Requirements

• Bachelor's degree or equivalent experience
• 3-5 years experience in digital revenue or e-commerce
• 3-5 years experience with and knowledge of email marketing tools
• Experience with social media marketing or fundraising
• Ability to work collaboratively in a team environment
• Ability to establish work priorities and manage workload autonomously
• Maintains working knowledge of industry and technology trends and innovations
• Strong oral and written communication skills
• Ability to work on a deadline
• Demonstrated ability to understand customer data, business requirements, and the bigger picture regarding fundraising and management of membership information
• Excellent interpersonal, planning, and organizational skills
• Able to communicate and function effectively in a remote work environment

Nice to Have

• Familiarity with Salesforce and Salesforce Marketing Cloud
• A solid understanding of digital news operations, on-demand audio, and broadcast radio

Benefits & Perks

• Comprehensive benefits package including Medical plans with HSA and FSA options
• Dental, Vision, Life and AD&D insurance
• Short-Term and Long-Term Disability
• Paid Parental Leave and Paid Caregiver Leave after 1 year
• Vacation (3 weeks per year, pro-rated)
• Sick time (12 days, pro-rated)
• Holiday Pay (10 holidays + 2 floating holidays each year)
• Volunteer Time (8 hours per year)
• Long-Term Care and Critical Illness insurance options
• Employee Assistance Program
• 403(b) Retirement Plan