Digital Manager

About the Role

Key Responsibilities

• Provide subject matter expertise in conversion rate optimization, onsite testing, and digital analytics
• Effectively translate digital analytics and other available business performance data into actionable strategies and related tactics with relevant criteria for measurement
• Lead the definition, development, launch, and analysis of A/B or multivariate tests and other optimization campaigns
• Compose content requirements for alignment across channels teams involved in the content development and approval workflow
• Create and maintain digital dashboards for various stakeholder groups using Looker
• Manage tagging, events, and variables in Google Tag Manager (GTM), define new custom metrics, events, and tags in Google Analytics in collaboration with internal stakeholders and external agencies
• Perform ongoing and ad-hoc analysis of traffic, behavior, and conversion patterns and provide actionable recommendations to inform SEO, optimization, and other digital marketing strategies
• Partner with IT and external agencies to apply optimizations discovered through testing activities
• Partner with internal teams and external agencies on augmenting and refining CRO and analytics initiatives
• Demonstrate outstanding oral and written communication, with the ability to articulate clearly
• Demonstrate a strong ability to build relationships

Requirements

• Bachelor's degree or equivalent work experience
• 3+ years of experience in onsite testing/optimization and personalization, digital analytics or related role
• Experience with Google Analytics, GA360, Google Tag Manager (GTM) and Looker Studio
• Experience working within project management technology such as Wrike (preferred), Monday.com, Asana, or comparable solution
• Experience in translating complex data and distilling into easily consumed, actionable information
• Strong understanding of fundamental digital marketing programs and technologies
• Strong written and verbal communication skills and the ability to support findings and recommendations through an objective data-driven lens
• Skilled in contributing as a service-focused, highly organized, and detail-oriented team member
• Prefers a fast-paced work environment and can pivot quickly
• A proactive team player with a love of problem-solving, and the confidence to lead and guide projects

Nice to Have

• Experience with project management tools such as Wrike, Monday.com, Asana, or comparable solutions
• Experience working in a fast-paced, dynamic setting

Qualifications

• Educational background equivalent to a Bachelor's degree

Benefits & Perks

• Hybrid work model, 3 days in office - Local candidates only
• Medical, Dental and Vision Benefits
• Paid Life Insurance and 401K
• Generous Paid Holidays, vacation, and sick time
• Supportive work environment focused on total body care and employee well-being