Digital Marketer

Scholastic

New York, NY

Full Time

Mid Level

60k-70k

25 days ago

Job Description

About the Role

Scholastic's Digital Marketing team is seeking an Assistant Digital Marketing Manager to lead digital marketing efforts for Storyvoice, their live author read-aloud platform, and support Book Clubs, Book Fairs, and Scholastic Dollars through influencer marketing programs. This role offers an opportunity to scale an ed-tech platform, collaborate cross-functionally, and contribute to Scholastic's mission of fostering a love of reading. The position involves working with beloved properties like Dog Man, Harry Potter, Hunger Games, Captain Underpants, and Bad Guys, and exploring trends in culture, kids, and literacy. The role reports to the Digital Marketing Manager and is based in New York.

Key Responsibilities

Develop and execute multi-channel growth marketing strategies to drive Storyvoice awareness, engagement, and sales.
Optimize customer acquisition and retention using email, paid media, SEO, and content marketing.
Run A/B tests and performance analyses to refine campaigns and improve conversion rates.
Collaborate with product, content, and marketing strategy to ensure seamless marketing execution.
Partner with business unit Senior Marketing Managers to execute influencer marketing programs, identifying and nurturing partnerships that align with Scholastic's mission.
Partner with Social Team for organic social media campaigns, suggesting content that engages educators, parents, and young readers.
Partner with Digital Services for paid influencer ads, including suggesting content based on tests and ensuring asset delivery.
Track and analyze performance metrics to optimize content and engagement strategies.
Support Book Fairs, Book Clubs, and Scholastic Dollars teams by executing digital marketing campaigns that drive brand awareness and sales.
Work closely with creative, social, and paid media teams to align messaging and audience targeting.
Stay up to date on ed-tech marketing trends, emerging platforms, and industry best practices.

Requirements

2+ years of experience in growth or digital marketing, ideally with experience scaling an ed-tech platform.
Hands-on experience in email, paid social, influencer marketing, and organic social media.
Strong analytical skills with experience in A/B testing, performance tracking, and optimization.
Experience working with marketing automation tools, CRM platforms, and web analytics.
Exceptional communication, project management, and collaboration skills.
Passion for literacy, education, and digital innovation.

Qualifications

Experience in growth or digital marketing, with a focus on ed-tech platforms.

Benefits & Perks

Salary range of $60,000 to $70,000 annually.

Working at Scholastic

Scholastic emphasizes an inclusive and respectful environment, ensuring all personnel actions are administered without discrimination based on race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, or disability. The company values diversity, equity, and inclusion in its workplace culture.

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