Digital Marketing Advisor-1

About the Role

Key Responsibilities

• Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
• Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
• Provides subject matter expertise to support strategic priorities.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Create an annual content roadmap plan for fedex.com for specific audiences or business units.
• Partner with Analytics, SEO and Testing/Personalization teams to inform content opportunities, conduct experimentation and measure/report on web performance.
• Partner with Strategy, Go to Market and Product teams to support business objectives and campaigns to drive revenue via fedex.com, leading cross-functional core teams as needed.
• Manage agencies and vendors to assist with content creation, design and web authoring.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge through coursework or work experience in digital product marketing, management, or technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Nice to Have

• Experience in Content Strategy, UX or Design.
• Experience using AI/GenAI tools to assist with content creation and design.
• Experience using Adobe Analytics and Adobe Experience Manager (or similar web analytics and CMS tools).
• Experience in both B2B and B2C marketing.
• Strong collaboration and relationship-building skills.
• Excellent communication skills and ability to deliver effective presentations to all levels of leadership.

Qualifications

• Minimum Education: Bachelor's Degree/equivalent in marketing, finance, computer science, engineering or related discipline.
• Minimum Experience: Five (5) years in digital marketing or digital product management, or related coursework or work experience. A related Master’s Degree equals two (2) years experience.