Digital Marketing Advisor

About the Role

Key Responsibilities

• Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
• Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
• Provides subject matter expertise to support strategic priorities.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Nice to Have

• Loyalty program and platform experience
• Strong vendor management experience and expertise
• Positive attitude, initiative, creativity, problem-solving skills, and ability to manage ambiguity
• Curiosity and perseverance to develop new programs, processes and digital experiences

Qualifications

• Related Master's Degree may offset experience requirements

Benefits & Perks

• Health, vision and dental insurance
• Retirement
• Tuition reimbursement