Digital Marketing Analyst Encino Corporate Office

About the Role

Key Responsibilities

• Maintain and evolve the quarterly performance report for Springboard's hotel portfolio, incorporating GA4 data, channel-specific metrics, and strategic insights in collaboration with senior leadership.
• Maintain and evolve a cross-functional innovation tracker that captures the performance of key marketing initiatives across disciplines including paid media, email, SEO, and content.
• Own and optimize event tracking across sites using Google Tag Manager, ensuring accurate configuration of custom events, conversions, and eCommerce tracking.
• Analyze marketing performance using various attribution models (e.g., data-driven, linear, last-click) and provide strategic recommendations based on user behavior and funnel efficiency.
• Build and refine Looker Studio dashboards to surface real-time insights for stakeholders across marketing, revenue, and ownership groups.
• Translate performance data into meaningful stories and present findings to internal stakeholders with clarity and strategic context.
• Ensure consistency in data definitions, campaign tagging, and UTM usage, acting as a steward of marketing data integrity across all platforms.
• Perform additional tasks, projects, or responsibilities as requested by leadership to support the digital marketing team and broader organizational objectives.

Requirements

• 3+ years in digital marketing analytics or a similar role, preferably in hospitality, travel, or eCommerce.
• Proficient in Google Analytics 4 and Google Tag Manager, with demonstrated experience implementing custom events and conversions.
• Skilled in Looker Studio (formerly Data Studio), with a strong portfolio of dashboards and visualizations.
• Understanding of marketing attribution models and their strategic implications.
• Strong communicator with the ability to tell stories with data and influence decisions.
• Familiarity with cross-channel marketing (search, social, email, web) and KPIs across the customer journey.
• Bachelor's degree in Marketing, Business, Communications, Statistics, or relevant work experience in digital marketing or marketing analytics.

Nice to Have

• Experience with hotel booking engines and hospitality-specific analytics tools (e.g., SynXis, Revinate).
• Agency-side experience supporting multiple stakeholders and brands.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Statistics, or relevant work experience.

Benefits & Perks

• Full Time Benefits including competitive base salary, vacation, medical, dental, vision, life, pet insurance, and 401K.
• Employee rates at all of Springboard Hospitality's 35+ hotels.
• Monthly cell phone stipend.
• An empowered working environment that encourages collaboration and flexibility.