Senior Marketing Analyst

About the Role

Key Responsibilities

• Own Marketing Analytics & Reporting by creating reporting goals, tracking performance across all marketing channels, and providing dashboards with actionable insights.
• Drive campaign attribution, lead scoring, and funnel analysis to optimize ROI.
• Partner with Sales and Revenue Operations to build marketing pipeline forecasts by channel, product, personas, and campaign.
• Implement segmented funnel analysis by product, persona, channel, and region.
• Analyze lag vs. lead indicators to determine marketing efforts' correlation with revenue.
• Develop multi-touch attribution reporting for long sales cycles in K-12 markets.
• Define and track lifecycle stages (e.g., MQL → SAL → SQL → SQO) and monitor conversion rates and time-in-stage to diagnose friction points.
• Help campaign owners implement A/B testing infrastructure and run test cycles to optimize CTA placement, frequency, and format.
• Partner with content teams to track performance of key content assets and manage SEO analytics workflows.
• Collaborate with RevOps to manage lead routing, automation workflows, and ensure system integration.
• Evaluate and implement new tools to scale operations, attribution, and AI discovery.
• Identify trends and opportunities to improve customer engagement, conversion, and retention.
• Support data-driven programs across marketing, content, campaigns, and sales teams.
• Create monthly RevOps sync reports, quarterly executive dashboards, and develop a centralized 'Marketing Intelligence' hub.

Requirements

• 5+ years of experience in B2B SaaS marketing analytics, operations, or similar roles.
• Deep expertise in HubSpot (automation, reporting, workflows, lead management).
• Strong analytical skills with experience building dashboards in Google Data Studio, Tableau, or similar tools.
• Proven ability to synthesize complex data into strategic insights.
• Experience collaborating with Revenue Operations and/or Sales teams.
• Strategic thinking with the ability to analyze data and see the big picture.
• Strong project management skills and attention to detail.
• Familiarity with attribution modeling and marketing mix analysis.
• Working knowledge of SQL or other querying tools.
• Experience using generative AI for reporting, segmentation, or personalization at scale.
• Curious, collaborative, and comfortable navigating ambiguity.

Nice to Have

• Experience with attribution modeling and marketing mix analysis.
• Working knowledge of SQL or other querying tools.
• Experience using generative AI for reporting, segmentation, or personalization at scale.

Qualifications

• Experience in B2B SaaS marketing analytics, operations, or similar roles.
• Deep expertise in HubSpot (automation, reporting, workflows, lead management).
• Experience building visual dashboards in Google Data Studio, Tableau, or similar tools.
• Ability to synthesize complex data into strategic insights.
• Experience collaborating with Revenue Operations and/or Sales teams.

Benefits & Perks

• Employer-paid health insurance (including dependent coverage).
• Employer-matched 401K retirement savings program from day 1.
• Paid Parental Leave.
• Stock options.
• Health + wellness reimbursements.
• Paid time off that increases each year.
• 16 paid holidays, including your birthday.
• Fully remote work environment with tools and equipment provided.