Senior DTC Ecommerce & Google Analytics Analyst

About the Role

Key Responsibilities

• Analyze key e-commerce metrics and perform in-depth segmentation analysis of customer behavior and conversion rate opportunities.
• Evaluate digital marketing campaign performance and collaborate with teams to define KPIs.
• Help CRO lead conduct A/B testing and other experiments to optimize conversion rates and user experience.
• Act as the primary subject matter expert for Google Analytics, ensuring accurate implementation, data quality, and providing training and support on GA functionality.
• Design, develop, and maintain interactive dashboards in Looker to monitor DTC performance.
• Build scalable data models within Looker and collaborate with stakeholders on dashboard designs.
• Manage user access and ensure data security for dashboards.
• Support the integration of various DTC-related data sources to create a holistic dataset.
• Ensure data accuracy and collaborate on data warehousing initiatives.
• Present complex analytical findings clearly, emphasizing actionable recommendations and business impact.
• Foster a culture of data-driven decision-making.

Requirements

• A Bachelor's degree in Business, Marketing, Economics, Data Analytics, Computer Science, or a related analytical field.
• A minimum of 5 years of experience in an analytical role, with at least 3 years specifically focused on DTC e-commerce performance.
• Expert-level proficiency with Google Analytics (GA4 preferred, Universal Analytics experience also valued), including implementation, configuration, and advanced analysis.
• Proven expertise as a Power BI / Looker (or Looker Studio) Super User including dashboard design, development, data modeling, and reporting.
• Demonstrated experience with Google Tag Manager (GTM) for managing website tracking and data layers.
• Strong proficiency in Excel for data manipulation, analysis, and reporting.
• Strong understanding of digital marketing channels (SEM, Social, Email, Affiliate) and their associated metrics.
• Excellent communication, presentation, and interpersonal skills.
• Google Analytics Certification (GA4) and/or Looker certifications.
• Experience with SQL/BigQuery, scripting languages (e.g., Python, R), other e-commerce platforms (e.g., Shopify), and CRM systems.

Nice to Have

• Experience with SQL/BigQuery, scripting languages (e.g., Python, R), other e-commerce platforms (e.g., Shopify), and CRM systems.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Data Analytics, Computer Science, or a related field.
• At least 5 years of experience in an analytical role, with 3+ years in DTC e-commerce performance.
• Google Analytics (GA4 preferred) certification.
• Power BI / Looker (or Looker Studio) Super User certification.

Benefits & Perks

• Competitive compensation, including performance bonus & benefits.
• Catered lunches every Wednesday.
• Generous PTO + 2 floating holidays.
• 401k match.
• Free phone case and screen protectors.
• 50% discount on all ZAGG products.
• Free access to Top Golf and discounted rate on food.
• Tuition reimbursement.