Digital Marketing Analytics Manager

About the Role

Key Responsibilities

• Data Collection and Analysis: Gathering data from website traffic, user interactions, and online marketing campaigns using web analytics tools (e.g., Google Analytics).
• Reporting and Insights: Creating reports, dashboards, and presentations that summarize key metrics and provide actionable insights to stakeholders.
• Identifying Trends: Spotting trends and patterns in website data to understand user behavior and website performance.
• Optimization and Strategy: Produce data insights to optimize website content, design, user experience, and digital marketing strategies.
• A/B Testing: Inform future A/B tests utilizing data to compare different website elements and identify the most effective versions.
• SEO/SEM Collaboration: Working with marketing teams to inform SEO and SEM strategies based on data analysis.
• Data-Driven Decision Making: Ensuring decisions are guided by data and insights rather than intuition.
• Staying Ahead of Trends: Keeping up with emerging trends and web analytics tools, techniques, and digital marketing best practices.

Requirements

• 5+ years of experience in digital marketing analytics field, or similar.
• 3+ years Technical Skills: Proficiency in web analytics tools like Google Analytics, Google Tag Manager, SEMRush, Heatmapping tools, SQL, and data visualization software (e.g., Tableau, Power BI).
• Analytical Skills: Strong data analysis and interpretation skills, including the ability to identify trends, patterns, and insights.
• Hands on experience handling SEO/SEM: Knowledge of SEO and SEM principles to interpret and optimize website traffic and marketing efforts.
• Communication Skills: Excellent written and verbal communication skills to effectively convey technical information to both technical and non-technical stakeholders.
• Bachelor's degree in Marketing, Communications, or something similar.