Digital Marketing & Events Director

About the Role

Key Responsibilities

• Develop and execute marketing campaigns across various channels including community events, social media, website, email, and print.
• Create and edit graphics for social, print, and other special projects as needed.
• Produce the monthly community newsletter through InDesign and manage the newsletter list.
• Manage promotional item inventory, coordinate with vendors for reorders, and maintain detailed tracking of promotional item usage monthly.
• Create, monitor, and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.
• Manage online reputation management (reviews) and dispatching to the teams for quality control.
• Manage social customer care, including lead requests via social media, questions, and inquiries.
• Assist in the management of day-to-day marketing department tasks and projects.

Requirements

• Bachelor's degree in Marketing, Advertising, Event Management or a related field.
• 2-3 years of experience in a related field.
• AHCA Level II Background Screen Eligibility.
• Proficient in event planning, social media platforms, graphic design, and marketing strategies.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with team members.
• Strong attention to detail and ability to produce high-quality work under tight deadlines.
• High level of Graphic Design experience and complete knowledge of Adobe InDesign.
• Proficiency in WordPress, Website SEO, Google Ads, and Analytics.
• Ability to analyze data and provide insights and recommendations for optimization.
• Passion for marketing and a strong desire to learn and grow in the field.
• Outgoing personality with a great smile and exceptional customer service skills.
• Excellent interpersonal communication and presentation skills.

Qualifications

• Bachelor's degree in Marketing, Advertising, Event Management or a related field.
• 2-3 years of experience in a related field.

Benefits & Perks

• Support System - Veteran Sales Reps, Registered Nurses, Quality Assurance Coordinators, Personal Coordinators, and Scheduling Coordinators are all working as your support team and are only a phone call away during your employment with Hopewell.
• Paid time off.