Digital Marketing and Recruitment Analytics Lead

About the Role

Key Responsibilities

• Develop and execute a comprehensive digital strategy to support program enrollment and awareness goals, leveraging SEM, SEO, paid/organic social media, and additional digital channels.
• Oversee all digital marketing campaigns end-to-end: launching, monitoring, optimizing, and scaling impact across programs.
• Develop the analytical infrastructure to track campaign performance across all marketing channels.
• Analyze and interpret campaign analytics (including study actuals and forecasts) for every channel, surfacing actionable insights and collaborating with Recruitment Managers and peers to implement improvements that close delivery gaps.
• Provide digital expertise for solution strategy design, bid defense, and kickoff meetings (KOMs), ensuring digital tactics are budgeted for and seamlessly integrated into proposals and client-facing discussions.
• Support Recruitment Managers by troubleshooting live studies and flexibly launching new channels or tactics to address engagement or delivery shortfalls.
• Ensure a clean handover to Recruitment Managers by preparing clear, actionable documentation and supporting materials for ongoing program management.
• Maintain streamlined and compliant digital operations, optimizing technology stack, campaign workflows, and vendor management as appropriate.
• Champion a culture of data-driven decision-making, testing, and continuous improvement in all digital activities.
• Integrate AI tools into appropriate workstreams to enhance performance, streamline processes, and ensure scalability of our work and deliverables.

Requirements

• 5+ years of experience in digital marketing, campaign analytics, or performance marketing (preferably in healthcare, clinical research, or regulated industries).
• Hands-on expertise in SEM, SEO, paid/organic social campaigns, and web/app analytics platforms.
• Experience with SQL is a big plus.
• Proven success designing and running multi-channel campaigns and translating analytics into actionable strategy.
• Ability to launch new digital channels and experiment in response to business needs.
• Excellent collaboration skills for working cross-functionally and communicating with technical and non-technical stakeholders.
• A detail-oriented, analytical mindset and a creative approach to problem-solving.
• Familiarity with privacy, compliance, and regulatory considerations in healthcare and digital advertising.
• Genuine excitement for high-growth, purpose-driven environments.
• Bachelor's or advanced degree in marketing, analytics, public health, business, or a related field.
• Focus on and successful experimentation with, integrating AI into your standard practices and workflows, and ideas for new applications at PicnicHealth.

Nice to Have

• Experience with SQL.
• Experience in healthcare, clinical research, or regulated industries.
• Experience with AI tools and integrating AI into workflows.

Benefits & Perks

• Competitive salaries with equity participation.
• Target Base Salary Range: $120K-$150K.
• Comprehensive benefits including above market Health, Dental, Vision.
• Family friendly environment.
• Flexible time off.
• 401k plan.
• Free PicnicHealth account.
• Equipment and internet funds for home office setup.
• Wellness Stipend.
• Remote-first company with support for in-person gatherings and travel 2-4 times a year.
• Hybrid setup available for team members in the Bay Area.