Digital Marketing & Web Strategy Manager

About the Role

Key Responsibilities

• Build and manage multiple websites across our brands
• Ensure sites are fast, mobile-optimized, and conversion-friendly
• Manage forms, chat tools, analytics, and lead tracking systems
• Execute on-page, off-page, and local SEO strategies
• Manage Google Business Profiles and local listings
• Create keyword-optimized content and landing pages
• Create and manage campaigns across Google Ads, Meta, and Google LSAs
• Optimize ad spend, conversions, and lead quality
• Track performance, run A/B tests, and adjust strategy based on data
• Monitor analytics via GA4, Search Console, and Tag Manager
• Recommend and implement new tools and strategies
• Collaborate with internal teams to align goals and drive growth

Requirements

• 3-5+ years of experience in digital marketing and WordPress site management
• Proven track record managing SEO and paid ad campaigns with strong ROI
• Proficient in WordPress (Elementor, Web Flow, Divi, etc.)
• Experience with Google Ads, LSAs, and Meta Ads
• Knowledge of SEO tools (Ahrefs, SEMrush, etc.)
• Experience with GA4, Search Console, and Tag Manager
• Strong communication and project management skills
• Experience in recruiting, franchising, or home services industries is a plus

Nice to Have

• Experience in recruiting, franchising, or home services industries

Qualifications

• Management experience
• WordPress proficiency
• Mid-level experience (3 years or more) in digital marketing

Benefits & Perks

• Health Insurance
• 401(k) Plan
• Flexible Remote Work
• Paid Time Off + Holidays
• Performance Bonuses
• Long-term career growth across multiple fast-growing brands