Digital Marketing & Analytics Manager

Provident Financial Services

Iselin, NJ

Full Time

Senior

74k-105k

5 days ago

Job Description

About the Role

The Digital Marketing & Analytics Manager is responsible for planning, developing, executing, and optimizing digital marketing strategies while leveraging analytics to measure KPIs, identify trends, create personalization, and improve performance. The role involves overseeing the development of automation systems using industry best practices and implementing customer journey mapping campaigns with Oracle Eloqua. The position works closely with the Marketing Director and business line managers to develop marketing strategies aligned with customer success journeys.

Key Responsibilities

Manage the development and execution of customer success journeys through customer journey mapping in Oracle Eloqua, aligning journeys with Bank strategy and optimizing based on analytics.
Oversee the creation of automated workflows through management of the Digital Marketing & Automation Specialist.
Plan and execute all web, SEO/SEM, email, display advertising, and paid digital media campaigns, measuring and reporting their performance.
Integrate traditional marketing campaigns with all online/digital projects.
Manage digital marketing budget, optimize spend and performance based on insights, and oversee digital vendor relationships.
Collaborate with teams on creative design and strategy for the Bank's websites.
Analyze data, track key metrics, and generate actionable insights from marketing campaigns.
Partner with Data team to build and maintain Tableau dashboards and oversee creation of Google and Eloqua dashboards and reports.
Manage landing pages and optimize user experience in collaboration with business line owners.

Requirements

Strong experience with a multitude of digital and online marketing tools and trends.
Experience leading marketing projects.
Experience tracking and analyzing data driven by marketing tools.
Experience generating analytical reports.
Experience with creating and maintaining data dashboards using tools like Tableau.
Experience creating Omni-Channel Marketing plans and campaigns that improve sales and lead conversions.
Experience with Marketing Automation and utilizing customer communication tools like Oracle Eloqua.
Experience with budget management.
Experience in website strategy, development, and implementation.
Thorough knowledge of digital advertising, SEO/SEM, and campaign performance analytics.
Expertise in Content Management Systems (CMS).
Understanding of Bank Regulations and Compliance related to digital advertising, website development, and social media.
Ability to work with all levels of management to extract performance data and provide reassurance.
Proficiency in Microsoft applications, Canva, and Adobe Creative Suite.
Current knowledge of communication options and tools.

Nice to Have

Experience in a financial institution.

Qualifications

Bachelor's degree in marketing, advertising, communications, business, or a related field, or equivalent work experience.

Benefits & Perks

Pay range of $73,600 - $105,100, incentive eligibility based on performance.
Paid time-off (PTO) and holidays.
Health and Wellness benefits including Medical, Dental, and Vision Plans.
Flexible and Health Savings Accounts.
401(k) Retirement Plan.
Disability Insurance, Employee Assistance Program, and Basic Life Insurance.
Company-sponsored Tuition Disbursement and Loan Repayment programs.
Voluntary benefits such as Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity, and Legal plans.

Working at Provident Financial Services

Provident Bank values creating a socially and culturally diverse employee base, recognizing and appreciating the unique perspectives of a diverse workforce. The organization emphasizes putting employees and customers at the center of strategy, with a focus on culture as a key differentiator. It is committed to equal opportunity employment and fostering an inclusive environment.

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