Digital Marketing & Automation Specialist

Provident Financial Services

Iselin, NJ

Full Time

Mid Level

51k-73k

22 days ago

Job Description

About the Role

The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies. Provident is a successful, highly regarded multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York, committed to enhancing customer and employee experiences and fostering a diverse, inclusive work environment.

Key Responsibilities

Build and manage automated marketing workflows using Oracle Eloqua, segment audiences, create personalized messaging, conduct A/B testing, track workflow performance, and generate insights to guide future strategy.
Assist the Digital Marketing & Analytics Manager in planning and executing web, SEO/SEM, email, and display advertising campaigns, and measure and report on digital marketing performance.
Collaborate with content, design, and sales teams to create effective lead nurturing strategies and review/optimize content to increase engagement.
Identify digital marketing trends and insights, and assist in optimizing digital marketing spend based on findings.
Manage customer statements for personal and business customers, schedule statement messages, and create custom digital onserts targeted to customers.
Perform other duties as assigned or required.

Requirements

Bachelor's Degree.
3 years of experience in marketing automation and digital marketing, preferably within a financial institution.
Expertise in marketing automation tools such as Eloqua.
Experience creating marketing automation workflows.
Knowledge of digital advertising, SEO/SEM, and campaign performance analytics.
Analytical mindset with the ability to interpret data and make informed decisions.
Experience with Content Management Systems (CMS).
Understanding of bank regulations and compliance related to email and digital advertising.
Ability to generate clear, effective written communications.
Proficiency in Microsoft applications, Canva, and Adobe Creative Suite.
Current knowledge of communication options and tools.

Nice to Have

Experience with a multitude of digital and online marketing tools and trends.

Qualifications

Bachelor's Degree.
3 years of relevant experience in marketing automation and digital marketing.

Benefits & Perks

Salary range of $51,200 - $73,200 annually, with potential variation based on skills and experience.
Incentive eligibility based on company, business, and individual performance.
Paid time-off (PTO), holidays, and participation in health and wellness benefits including Medical, Dental, Vision, Flexible and Health Savings Accounts, and a 401(k) plan.
Disability Insurance, Employee Assistance Program, Basic Life Insurance.
Company-sponsored Tuition Disbursement and Loan Repayment programs.
Voluntary benefits such as Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity, and Legal plans.

Working at Provident Financial Services

Provident Bank values creating a socially and culturally diverse employee base, understanding and appreciating the unique perspectives of a diverse workforce. The company emphasizes putting employees and customers at the center of its strategy, with a focus on a positive work environment and community engagement.

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